CH. 5 Flashcards

1
Q

Consumer buyer behavior

A

The buying behavior of final consumers—individuals and households who buy goods and services for personal consumption

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2
Q

Consumer market

A

All the individuals and households who buy or acquire goods and services for personal consumption

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3
Q

Culture

A

The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions

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4
Q

Subculture

A

A group of people with shared value systems based on common life experiences and situations

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5
Q

Social classes

A

Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.

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6
Q

Group

A

Two or more people who interact to accomplish individual or mutual goals

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7
Q

Opinion leader

A

Person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others

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8
Q

Lifestyle

A

A person’s pattern of living as expressed in his or her activities, interests, and opinions

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9
Q

Personality

A

The unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment

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10
Q

Motive (drive)

A

A need that is sufficiently pressing to direct the person to seek satisfaction of the need

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11
Q

Perception

A

The process by which people select, organize, and interpret information to form a meaningful picture of the world

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12
Q

Learning

A

Changes in an individual’s behavior arising from experience

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13
Q

Belief

A

A descriptive thought that a person holds about something

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14
Q

Attitude

A

A person’s consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea

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15
Q

Complex buying behavior

A

Consumer buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands

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16
Q

Dissonance-reducing buying behavior

A

Consumer buying behavior in situations characterized by high involvement but few perceived differences among brands

17
Q

Habitual buying behavior

A

Consumer buying behavior in situations characterized by low consumer involvement and few significant perceived brand differences

18
Q

Variety-seeking buying behavior

A

Consumer buying behavior in situations characterized by low consumer involvement but significant perceived brand differences

19
Q

Need recognition

A

The first stage of the buyer decision process, in which the consumer recognizes a problem or need

20
Q

Information search

A

The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simply have heightened attention or may go into active information search

21
Q

Alternative evaluation

A

The stage of the buyer decision-making process in which the consumer uses information to evaluate alternative brands in the choice set

22
Q

Purchase decision

A

The buyer’s decision about which brand to purchase

23
Q

Postpurchase behavior

A

The stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction

24
Q

Cognitive dissonance

A

Buyer discomfort caused by postpurchase conflict

25
Q

New product

A

A good, service, or idea that is perceived by some potential customers as new

26
Q

Adoption process

A

The mental process through which an individual passes from the first hearing about an innovation to final adoption