Ch. 4: Principles of Information Management Flashcards
Roles of privacy professional
1) Alert org to varying perspectives about privacy, risk and compliance. Can be divergent.
2) help org manage risks from processing, consistent with org’s mission, growth, profitability, and other goals.
3) Identify where compliance difficult in practice,
4) Design policies to close gaps between policies and operations.
5) Develop privacy notices and privacy program.
Risks of Using PI Improperly
- Legal risks - laws, contracts, committments.
- Reputational risks -
- Operational risks - administratively efficient privacy program, so as not to be too heavy handed and inhibit beneficial uses.
- Investment risks - ROR on investments in information, IT and processing.
4 Basic Steps for Information Management
- Discover - identify issues, self-assessment, determine practices.
- Build - Procedure development and verification, full implementation.
- Communicate - Document, train/educate
- Evolve - affirmation, monitoring/enforcement, adaptation.
Phase 1 - Discover
- Applicable laws?
- Risk tolerance?
- Competition’s approach?
- Business partners approach?
From these questions, develop policy goals as foundation.
Get broad participation across org.
Phase 2 - Build
- Determine how to meet policy goals by facilitating and restricting data flows.
- Close coordination across org.
Phase 3 - Communicate
- Train individuals who need to know it.
- Assign accountability.
- Broader, high level communication to senior leaders and externally
- Written policies, notice.
Phase 4 - Evolve
- Process for review and update
- Enforce it as well (TL)
Data Inventory
- Customer data and employee data
- Document data flows and location, means of sharing and with whom and why.
- Review and update periodically.
Data Classification
- levels of sensitivity
- clearances of who can handle.
- baseline level of protection.
- data segregation as necessary/appropriate.
- Helps org in compliance audits, respond to discovery requests, and use storage in cost-effective manner.
Determining Data Accountability
- Where, how and for what length of time is the data stored?
- How sensitive is the information? Confidential, proprietary, sensitive, restricted, and public are common categories.
- Should the info be encrypted?
- Will info be transferred to or from other countries and if so, how?
- Who determines the rules that apply to the information?
- How is the information to be processed, and how will these processes be maintained?
- Is the use of such data dependent upon other systems?
-
Communication of Privacy Notice
- Make accessible online. Make accessible in place of business. - Provide updates and revisions. - Ensure appropriate personnel are knowledgeable about the policy (like customer service reps). -
Privacy Laws Requiring Opt-In Consent, and Circumstances Where Opt-In is Appropriate
1) COPPA - consent of parent before collecting PI of children under 13
2) HIPAA - consent before PHI disclosed to 3rd parties, subject to exceptions.
3) FCRA - consent before consumer’s credit report provided to employer, lender or other authorized recipient.
FTC believes opt-in consent should ocurr before PI collected under one privacy notice is processed under a materially changed privacy notice.
Industry segments may require double opt-in - where opt in and then confirm (email marketing, eg).
- Opt-in preferred as best practice for geo-location data
- GDPR requires opt-in for marketing to occur.
No choice / no option cases
- Implied authority to process PI in some cases.
- Online order - shared with shipping company, CC processor, and fulfillment.
- Internal operations, such as improving services offered, fraud prevention, legal compliance, and first party marketing.
- 2012 FTC report noted no consent if processing consistent with context of transaction, company’s relationship with consumer, or required by or specifically authorized by law.
Opt-Out
- GLBA requires opt-out before transferring PI of customer of fin. institution to an unafilliated 3rd party for 3rd party’s own use.
- Video Privacy Protection Act requires opt-out before covered movie / other rental data provided to 3rd party.
- CAN-SPAM requires email marketers to provide an opt-o eut.
- Do Not Call rules provide opt-out of telemarketing calls, both in general and company by company.
- Data & Marketing Association operates opt-out system for consumers not wanting commercial mail sent to their home.
- Ditto for online advertising orgs like The Network Advertising Initiative, TrustArc, and Digital Advertising Alliance.
Managing User Preferences - Challenges
- Scope of an opt-out or opt-in. By channel (email vs. phone, eg),
- Mechanism for providing user preference. Generally, channel for marketing is required channel for user preference (don’t require you to mail in your email preferences).
- Linking. Good practice is to implement opt-out or other user preference across channels and platforms.
- Time period for implementing user prefs. - How soon become operational. CAN-SPAM and Telemarketing Sales Rules mandate specific time periods.
- 3rd party vendors - these should honor the customer preferences.
Customer Access and Redress
Refer to APEC access/redress principles from Chapter 1.
Vendor Contracts
- Confidentiality provision
- No further use of shared information - only for purposes contracted.
- Use of subs - flow down obligations.
- Requirement to notify and disclose breach
- Infosec provisions.
Vendor Due Diligence Standards
- Reputation
- Financial condition and insurance.
- Info sec controls.
- Point of transfer - secure transfer.
- Disposal of info.
6 Employee training and user awareness. - Vendor incident response.
- Audit rights.
Key New Provisions in GDPR
(1) notification of security breaches,
(2) new requirements for processors (contractors who act on behalf of data controllers),
(3) designation of data protection officers,
(4) accountability obligations,
(5) rules for international transfers and
(6) sanctions of up to four percent of worldwide revenues.
What types of risks should be considered when using PI ?
- Legal Risks
- Reputation Risks
- Operational Risks
- Investment Risks
What do the Legal Risks stem from?
Failure to comply with applicable law, contractual commitments, privacy promises, and industry standards.
What do the Reputational Risks stem from?
Legal enforcement and if they announce privacy policies but do not carry them out. .
What do the Operational Risks stem from?
Administrative efficiency and cost effectiveness.
What do the Investment Risks stem from?
The ability to receive an appropriate return on it investments in information, Information technology, etc.
What are the 4 basic steps for Information Management?
- Discover
- Build
- Communicate
- Evolve
What should practices and controls that organizations use for managing PI address?
- Data Inventory
- Data Classification
- Documenting Data Flows
- Determining Data Accountability
What does Data Inventory involve?
An inventory of the PI (employee and customer) that the organization collects, stores, uses, or discloses. It should document data location and flow as well as evaluate how, when, and with whom the organization shares such information - and the means for data transfer used.
What does Data Classification involve?
Classifying data according to its level of sensitivity. It should define the clearance of individuals who can access or handle the data, as well as the baseline level of protection that is appropriate for that data.
What does Documenting Data Flows involve?
The mapping and documenting of the systems, applications, and processes handling data.
What does Determining Data Accountability involve?
The responsibility to assure compliance with privacy laws and policies.
What do Privacy Policies do?
They inform relevant employees about how PI must be handled, and in some cases are made public in the form of a privacy notice.
When does one Privacy Policy make sense?
When an organization has a consistent set of values and practices for all its operations.
When do multiple Privacy Policies make sense?
When a company that has well-defined divisions of lines of business, especially if each division uses customer data in very different ways, does not typically, share PI with other divisions and is perceived in the marketplace as a different business.
What should a company do if it revises its Privacy Policy?
- Announce the change to employees
- Announce the change to current and former customers
- Per the FTC, obtain express affirmative consent (opt-in) before making material retroactive changes to privacy representations
What methods may a company communicate its Privacy Notice?
- Make the notice accessible in places of business
- Make the notice accessible online
- Provide updates and revisions
- Ensure that the appropriate personnel are knowledgeable about the policy.
What is an opt-in?
One of two central concepts of choice. It means an individual makes an active affirmative indication of choice; i.e., checking a box signaling a desire to share his or her information with third parties.
What legal bodies require opt-ins?
COPPA, HIPPA, FCRA
What is an opt-out?
One of two central concepts of choice. It means an individual’s lack of action implies that a choice has been made; i.e., unless an individual checks or unchecks a box, their information will be shared with third parties.
What is no consumer choice or no option?
When companies use consumer data for practices that are consistent with the context of the transaction, consistent with the company’s relationship with the consumer, or as required or specifically authorized by law.
What are some management challenges of user preferences?
- The scope of the opt-out or other user preference can vary.
- The mechanism for providing an opt-out or other user preference can vary.
3, Linking of a user’s interactions. - The time period for implementing user preferences.
- Third party vendors often process PI on behalf of the company.
What laws give consumers the right to access the PI held about them?
- FCRA
- HIPAA
- Statements on fair information practices - OECD Guidelines, APEC Principles
What precautions should be included in vendor contracts?
- Confidentiality provision
- No further use of shared information.
- Use of subcontractors.
- Requirement to notify and to disclose breach
- Information security provisions
What vender due diligence standards should a company consider using?
- Reputation.
- Financial Condition and insurance
- Information Security Controls
- Point of Transfer
- Disposal of information
- Employee Training and User Awareness
- Vendor incident response
Which of the following are the three stages for implementing and managing information systems?
A. selection
B. control
C. Compliance
D. Evaluation
A
B
D
Regarding controls on the information, what should organizations focus on?
- Information security
* Information quality