Ch. 11 Telecommunications & Marketing Quiz Flashcards
In general, US laws regulating marketing communications require:
A. opt-in choice
B. opt-out choice
C. both opt-in and opt-out options
D. non of the above
B. opt-out choice
According to US marketing laws, opt-in is required in all the following circumstances EXCEPT:
A. email or SMS to wireless devices
B. faxing outside an existing relationship
C. telemarketing with a live operator
D. pre-recorded telemarketing messages
C. telemarketing with a live operator
Telemarketing registries must be scrubbed against the US federal Do-Not-Call Registry:
A. every week
B. every month
C. every year
D. every two years
B. every month
Which of the following entities has the ability to enforce the US federal Do- Not-Call Registry?
A. Better Business Bureau
B. state attorney generals
C. Federal Trade Commission
D. individuals
C. Federal Trade Commission
According to the Federal Trade Commission’s all of the following are included under the Telemarketing Sales Rules (TSR), EXCEPT:
A. caller ID information must be displayed
B. the caller must identify him/herself and the product being sold
C. records must be retained for 12 months
D. calls can only be made between 8AM and 9PM
C. records must be retained for 12 months
All of the following entities are regulated by the Federal Trade Commission’s Telemarketing Sales Rules, EXCEPT:
A. campaigns for charitable contributions
B. calls regarding the purchase of a product
C. calls regarding subscriptions to services
D. non-profit organizations calling on their own behalf
D. non-profit organizations calling on their own behalf
According to the national Do-Not-Call registry, “existing business relationships” are defined as calls:
A. to existing customers and prospects within 18 months
B. to existing customers within 18 months
C. to prospective customers within 90 days
D. both b and c are true
D. both b and c are true
Which of the following statements is TRUE regarding US state telemarketing rules?
A. Less than 12 states have telemarketing rules.
B. The Federal Trade Commission’s (FTC) Telemarketing Sales Rules (TSR) do not preempt state laws.
C. Most telemarketing companies do not need to respect state do-not-call registries.
D. State telemarketing rules are identical to the FTC’s TSR.
B. The Federal Trade Commission’s (FTC) Telemarketing Sales Rules (TSR) do not preempt state laws.
According to FCC (Federal Communication Commission) regulations:
A. unsolicited commercial faxes are not currently prohibited, but discouraged.
B. unsolicited faxes are allowed, but for commercial purposes only.
C. unsolicited commercial faxes have been prohibited since 2000.
D. unsolicited commercial faxes have been prohibited since 1991.
D. unsolicited commercial faxes have been prohibited since 1991.
The JFPA (Junk Fax Prevention Act) permits commercial faxes:
A. as long as opt-in choice was presented.
B. as long as opt-out was provided.
C. as long as there is a pre-existing customer relationship.
D. none of the above; commercial faxes are never permitted.
B. as long as opt-out was provided.
All of the following statements regarding the JFPA (Junk Fax Prevention Act) are true, EXCEPT:
A. The organization must have either an existing business relationship or the customer’s fax number before sending unsolicited commercial faxes.
B. Existing business relationships are based on a previous inquiry, application, purchase or transaction between the company and the customer.
C. Opt-out choice must be clear and free of charge.
D. Any fax numbers obtained from third parties must be verified before use.
A. The organization must have either an existing business relationship or the customer’s fax number before sending unsolicited commercial faxes.
The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act, 2003) covers the transmission of:
A. commercial faxes
B. commercial phone calls
C. commercial e-mail messages
D. all of the above
C. commercial e-mail messages
According to the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing Act, 2003) all of the following statements are true, EXCEPT:
A. opt-outs must be processed within ten days.
B. e-mail messages must include the company’s physical address.
C. e-mail messages can only be sent to individuals with an existing business relationship.
D. e-mails cannot include false or deceptive messages or headers.
C. e-mail messages can only be sent to individuals with an existing business relationship.
Which of the following statements is TRUE regarding sending commercial messages to wireless devices?
A. The sender is prohibited from charging fees for the consent or revocation process.
B. Opt-out choice must be provided.
C. This is regulated by the FCC.
D. The individual must be presented with a consent form with specific criteria.
B. Opt-out choice must be provided.
What law does the Junk Fax Prevention Act amend?
A. Communications Act of 1934
B. Glass-Steagall Act of 1933
C. Fair Credit Reporting Act of 1970
D. Children’s Online Privacy Protection Act of 2000
A. Communications Act of 1934
On July 9, 2005, President Bush signed into law S. 714, the Junk Fax Prevention Act of 2005 (Act). The Act immediately came into force, substantially amending the Telephone Consumer Protection Act (“TCPA”; 47 U.S.C. § 227).
The law amends the Communications Act of 1934, significantly altering some aspects of prior amendments made by the Telephone Consumer Protection Act of 1991 and the CAN-SPAM Act of 2003 as they relate to the issue of junk fax.
What is the minimum per page fine for an unsolicited advertisement sent by fax, according to the Junk Fax Prevention Act?
A. 100
B. 200
C. 500
D. 1000
C. 500
Under the JFPA, sending an unsolicited advertisement could lead to a minimum civil penalty of $500 per page. … Including a notice on the first page of the unsolicited advertisement that instructs the recipient on how to request that they not receive future advertisements; and.
The Telephone Consumer Protection Act governs the behavior of:
A. consumers
B. telemarketers
C. telecommunications companies
D. cellular phone manufacturers
B. telemarketers
The Telephone Consumer Protection Act (TCPA) is the primary federal law governing the regulation of telephone solicitations.
What persons or groups may still make unsolicited calls to those on the National Do Not Call Registry?
A. political groups
B. charities
C. conductors of surveys
D. bill collectors
A. political groups
B. charities
C. conductors of surveys
D. bill collectors
A person may still receive calls from a company up to 31 days after submitting an application or inquiry to that company, unless the company is specifically asked not to call. A person may still receive calls from bill collectors (either primary creditors or collection agencies).
There are some exemptions to the Do Not Call rules. Because of the limits to FTC’s authority, the Registry does not apply to political calls or calls from non-profits and charities (but the Registry does cover telemarketers calling on behalf of charities).
The do not call provisions do not cover calls from political organizations, charities, telephone surveyors, or companies with which a consumer has an existing business relationship.
Commercial conduct that results in substantial injury is referred to as:
A. harmful trade practices
B. negligent trade practices
C. unfair trade practices
D. problematic trade practices
C. unfair trade practices
A situation in which neither person who sends or receives information is allowed to dispute the transferred information is called:
A. non-repudiation
B. conflict resolution
C. compromise
D. waived right to access
z
This is when an individual does not have the ability to opt out of receiving communications from an entity
A. customer fraud
B. required communication
C. no-opt
D. waived right to access
z
This is a document stating an entity’s practices - especially those concerned with information privacy:
A. notice
B. alert
C. privacy message
D. privacy document
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Which of the following are typically included in a privacy notice?
A. a data subject’s rights with regard to their information
B. for what purposes personal data is used
C. the exact types of information collected
D. the name of any third party entities a company may use to process information
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What is the definition of notification?
A. the act of giving notice to customers regarding privacy practices
B. any communication notifying customers about new services
C. notifying customers about any unauthorized access to their personal data
D. in the EU and EMEA, countries that store or process personal data must be registered with the office governing data protection.
z