Ch 4 Flashcards
8 Steps to Decision Making
- Identify the problem
- Establish criteria factors
- Rank the importance on a
numbered scale - Identify suitable solutions
- Analyze solutions
- Choose the best solution
- Execute the best solution
- Evaluate the performance of the solution
Types of Decision Making Problems
- Structured Problems
- Unstructured Problems
Structured Problems
-straightforward, typical problems
-the goal of the decision maker is clear, the problem is familiar, and the information is complete
-confronted by lower level managers
-handle by using a programmed decision
Unstructured Problems
-atypical, new or unusual problems
-the problem is not routine, and information is ambiguous or incomplete
-confronted by top level managers
-handled by a non programmed decision
2 Types of Decisions
- Programmed Decision
- Non-programmed Decision
Programmed Decision
-a repetitive problem handled with the usual routine approach
-relatively, typical simple problems which rely on previous solutions
-used to handle structured problems
-guides used to make programmed decisions:
-procedures
-rules
-policy
-made by lower managers
Non-programmed Decision
-unique, non repetitive problem handled with a custom made solution for that particular situation
-used to handle unstructured problems
-made by top managers
3 Approaches To Make Decisions
- rational decision making
- bounded rationality
- intuition and managerial decision making
rational decision making
describes choices that are consistent and value maximizing within specified constraints
bounded rationality
making decisions that are rational within the limits of a mangers ability to process information
satisfice
accepting solutions that are good enough
intuitive decision making
on the basis of experience, feelings, and accumulated judgment
3 Decision Making Conditions Managers Face
- certainty
- risk
- uncertainty
certainty
situation where accurate decision is made because all outcomes are known
risk
situation in which a decision maker is able to estimate the likelihood of certain outcomes