Ch 3: Theory of Reasoned Action & Theory of Planned Behavior Flashcards
1
Q
Constructs
A
Attitude
Subjective Norms
Volitional Control
Behavioral Control
2
Q
Attitude
A
a series of beliefs about something that affects the way we think and behave
3
Q
Subjective norms
A
The behaviors we perceive important people expect of us and our desire to comply with these expectations
4
Q
Volitional Control
A
the extent to which we can decide to do something, at will
5
Q
Behavioral Control
A
the extent of ease or difficulty we believe the performance of a behavior to be
6
Q
Theory Concept
A
Intention is the extent to which someone is ready to engage in a certain behavior or the likelihood that someone will engage in a particular behavior
