Ch 3 Flashcards
The way operations are carried out will directly affect an organisations competitive position because it will 1/2/3
Establish the level of quality of the goods or services
Influence the overall cost of production, given that the operations functions is responsible for the largest part of an organisations capital and human expenses
Determine whether sufficient products are available to satisfy consumer demand
Role of operations management
The operations manager has significant influence on organisations goods and services (quality, cost and availability of goods and services) – these have a direct affect on whether the organisation achieves it’s other main objectives, specifically to increase profitability, to increase market share, to provide a reasonable return to investors or to contribute to the wellbeing of the community
Operations manager is part of the …
Senior management team - and there is often many manager UNDER the operations manager (eg production manager / quality manager)
Strategies // used by managers will depend on particular products and services that are produced by the organisation – but all management use 4 management roles (POLC)
Lead – investing in machinery that will complement the operations (cut production costs)
Plan – determining the objective for the organisation and how they will be achieved
Organise – facilitate the process of installing new equipment
Control – once the new equipment is installed the operations manager must control the quality of the product by monitoring the production and inspecting the product to ensure it meets the standards
Define tangibles
Are goods that can be touched (materialistic)
Define intangibles
Includes services that cannot be touched
Characteristics of a manufacturing organisation
Produce tangibles - goods that can be touched
Production occurs prior to consumption - separately
Low degree of customer interaction - often standardised or mass produced products - unlikely to change operations to suit particular customer needs
More capital intensive - users more machinery and technology
Characteristics of a service organisation
Produce intangibles - services that cannot be touched
Production and consumption occurs simultaneously (haircut)
High degree of customer interaction - tailored to customer needs
More labour intensive - more reliance on human input
Characteristics SHARED by both manufacturing and service organisations
Both produce outputs that are sold to satisfy consumer demand s
Both transform resources into outputs
Any question that asks about OPERATIONS SYSTEMS is referring to
Inputs, process and outputs
Define inputs
Are resources used in the process of production
Some
Some resources are owned by the organisation and some are owned by suppliers
What are the categories of inputs? RCLITM
Inputs differ between manufacturing organisations and service organisations there are six categories of inputs:
Raw materials - consumed or converted by the transformation process
Capital equipment - includes the plant, machinery and property necessary to conduct operations
Labour - refers to people involved in the operations function
Information - from a variety of sources contributes to the transformation process organisations do not always account for the value of the resource because it can not be easily quantified as a business asset
Time - and its efficient use is critical to all organisations – coordinating resources within time frames limits cost and wastage. Operational planning may involve achieving production tasks ranging in duration from one year to hours
Money - is generally considered to be the of all resources because it can be easily converted into ant quantity or combination of materials, capital or labour
Define transformation process
Is the conversion of inputs (resources) into outputs (goods and services)
Transformation through differs between manufacturing organisations and servicing organisations
Explain the difference between a service transformation and a process transformation
Service organisation transforms inputs into intangible products (services which cannot be touched)
Manufacturing transforms inputs into tangible products (goods which can be touched)
Define outputs
Are the end result of organisations efforts – the service or product that is delivered or provided to the consumer
Many organisations carry out manufacturing and services in their output (car manufacturing provides warranty with car)
Explain an ‘operations system for a bank’
Inputs:
Raw materials – computer software and paper
Capital equipment – security screens, computers, safes and office furniture
Labour – tellers, mobile lenders, managers and lawyers
Information – provided by market research companies to assist in product design and delivery
Time
Labour
Transformational process:
Investment advice
Ensuring good customer service
Ensuring the computer systems work
Establishing banking systems and procedures
Output - delivery of financial service to customer
The operations manager must be able to link …
The operations manager must be able to link transformational process to the activites performed by other areas of the organisation – outputs must always be responsive to consumer demand
Operations management need to balance quality, efficiency and
Define productivity
Is a measure of efficiency – the amount of output produced compared to the amount of input required in production
Productivity can be INCREASED by
– reducing the amount of input required to obtain the same of level of output
alternatively productivity may increase if input remains the same but output increases – therefore getting more out of the input
Organisations can improve productivity by:
Improving communications (employee decision making) between management and employees can boost production (management styles / employee participation)
HR strategies to improve worker motivation (e.g. recognition and reward)
Automating work processes to reduce labour required to perform task and increase production levels
Improving the design and layout of facilities
What is the link (relationship) between ‘competitiveness’ and productivity
Organisations able to improve productivity will become more competitive because they are able to produce more outputs at a lower costs
What is business competitiveness
Refers to the ability of an organisation to sell products in a market
A competitive advantage occurs when an organisation is able to produce goods or services at a better price than competitors
What do organisations compete on
Cost – providing customers with lower priced goods and services
Differentiation – providing customers with a superior value in terms of (flexibility, speed and quality) or added features compared to lower priced competitors compete
Define ‘competitive scope’
includes the range over which the organisation intends to compete – it may be narrow (small markets, small number of countries and customers) or broad (many countries many markets, many customers)
How can organisations ‘compete on cost’
Economies of scale – bulk buying or decreasing cost per unit
Outsourcing and downsizing
Updating and introducing new technology - reducing labour costs per unit
Streamline production processes
Standardizing products aimed at larger markets (minimal variety)
Lean manufacturing – eliminating waste
Training and development – improve skills and capabilities of employees (become more efficient and productive
What does competing on quality mean
Competing on quality refers to offering the best product available in the market. Organisations can employ quality management strategies such as Quality Control (QC) Quality Assurance (QA) and Total Quality Management (TQM)
Methods to improve quality include
Continuous evaluation of processes and reduction of human variables.
Building stronger customer relationships with tailored products to
Customers (specialized/different varieties) and immediate response to
Customer needs.
Integrating technology where possible to reduce defects in production
Process.
Public communication of organisation wide commitment to quality.
Competing on speed of delivery means
Insuring a faster transformation process (than competition)
Methods to improve speed of delivery:
Improve technology - increase speed of production
Improve supply chains and create independent work teams
Develop faster feedback mechanisms
Adapting process to improve responsiveness to changes
Define facilities design and layout
Involves planning the layout of workspace to streamline the production process
The layout of a production plant affects the flow of inputs and the effectiveness of this flow will impact on efficiency of the production process
The best design layouts will
ptimize operations – it will result in improved efficiency in productivity, satisfied customers and deadlines met
When choosing a layout for operations mangers need to consider
Physical space – for anticipated volume of production
Equipment and technology required to use
Location of stock and warehousing
Efficient flow of goods and services through the system – links between stages of production
Conforms to legal regulations
Work environment
How can the design layout affect efficiency
The layout of a production plant affects the flow of inputs and the effectiveness of this flow will impact on efficiency of the production process
Define a fixed position layout
Deals with large-scale processes, such as the construction of bridges, ships, aircraft or buildings
Explain a fixed position layout
Used for big project production – deals with large scale bulk activities such as contraction of bridges, ships, aircrafts or buildings
Product cannot be moved due to weight or size so - it is more efficient to bring materials to one site; workers and equipment come to one working area
Fixed production layout is best suited to an organisation that have no viable alternative facilities layout due to the difficulty in moving the product due to it’s size
Positives and negatives of a fixed position layout
Advantages
Allows for bulky products to be assembled as efficiently as possible “Storage of materials; need constant change and it’s difficult to find secure storage
Disadvantages
Expensive; high costs of storing and transporting resources to the site”
Define a product layout
deals with the manufacturing of goods in mass volume using an assembly line
Explain a product layout
Machinery and equipment are arranged in a line and components are added to the product in a sequence of steps (usally along a conveyor-belt)
A product layout is best suited to the manufacture of high volume standardized goods
Advantages and disadvantages of a product layout
Advantages
“Reduced need for staff – use of technology result in staff only being required for highly specialized tasks
Allows for economies of scale – reduced cost per unit
Operate 24x7
Produce high quality and consistent goods with few defects
Disadvantages:
Unsatisfied staff become board with low skilled repetitive tasks – job satisfaction lowers
A problem on the production line could result in the whole factory needing to be shut down – stopping all operations
Capital intensive – extremely expensive to setup, as it requires significant machinery and technology “
Define a process layout
Deals with high varieties of products by grouping activities, equipment and machinery of similar functions together
Often
Explain a process layout
Often referred to as functional layout as equipment and machinery that perform similar function are arranged together
A process layout best suits an organisation that deals with a variety of products
Batch production – similar item are produced simultaneously and move through stages of production
Used to deal with different needs of customers
Process layour often uses cells rather than having a straight production line (arranged such as a ‘U’ shaped figure
The teams working on a product or components in this cell would be able to solve problems together as communications is improved
If other cells fail other teams can continue to work on their product
Products which a cell is responsible for can be easily changed and altered
Benefits and disadvantages of process layout
Advantages
Flexible – can quickly change to meet customer needs
Improved communication and cooperation between cells
Will not stop entire operations is one cell, this will not affect operations
Allows for use of technology
Disadvantages
Unsatisfied staff become board with low skilled repetitive tasks within a single cell (work can be monotonous)
Less efficient use of resources – can not achieve the benefits of economies of scale “
Explain a ‘retail layout’
Focuses on attracting customers and allowing easy movement throughout the store, while providing high exposure to certain products
Strategies include:
‘High impulse’ or ‘high margin’ products in predominant locations
Locating ‘high draw’ (essential/popular) items on opposite sides of the store
Locating ‘power items’ (high priority items for most shopping trips) at intervals throughout a series of aisles
Explain an office layout
An office layout focuses on efficient movement of information and proximity to resources and improved communications.
Strategies may include:
Provide a break room – enable employees to take a break from the work environment
Personal storage space / meeting rooms
Office working space is often ‘open’ or in pods – with staff working closely together, a code of conduct is often adopted called ‘cubicle etiquette’ (ensuring minimal noise and tidy workplaces