Ch 3

Question 1

fact sheet

Answer 1

also called a rundown sheet, listing details or talking points about a product or subject as it appears on-screen

Question 2

right/left brain theory

Answer 2

left - analytical
right - creative

Question 3

effect-to-cause model

Answer 3

creating ideas based upon the desired effect the producer wants to have on the audience, adjusting the medium requirements to achieve that goal

Question 4

process message

Answer 4

the actual message or intended objective an audience after watching a program

Question 5

two-column scripting

Answer 5

the most basic form of script used in television, placing all video cues in the left column and audio cues in the right column

Question 6

properly formatted script

Answer 6

create your script using two columns
double-space
differentiate all audio, video, and director cues properly
always type

Question 7

os

Answer 7

off-screen

Question 8

vo

Answer 8

voiceover

Question 9

sos

Answer 9

sound-on-source

Question 10

in-cue

Answer 10

the first few words spoken in a prerecorded video that’s being rolled into a show

Question 11

out-cue

Answer 11

the last few words spoken in a prerecorded video that’s being rolled into a show

Question 12

Key CG

Answer 12

a special effect in television that places alphanumeric information on-screen over video sources

Question 13

vo-sot

Answer 13

voice over/ sound on tape

Question 14

cu

Answer 14

close-up

Question 15

mcu

Answer 15

medium close-up

Question 16

ws

Answer 16

wide shot

Question 17

2S

Answer 17

two shot, two subjects in its shot

Question 18

OTS

Answer 18

over-the-shoulder