CH 3 Flashcards
what is the most common method of sex research
self reports
implicit association test
measures implicit stereotypes
-measures individuals strength of association between different pairs of concepts
masters and johnson
biological measurement of sexual response
genital measures of sexual response
assesses arousal by measuring erection and vaginal changes
penile plethysmography
loop measures changes in circumference
vaginal plethysmography
measures blood flow to vagina
strengths of mri
-contrast between soft tissues of body
-noninvasive
fmri
-indirect measure of neural activity
-meausres blood flow
what are some limitations of fmri
1.) participants have to be very still
2.) depends on contrasting difference between 2 stimuli
what are the 3 phases of sampling
1.) population identified
2.) method for obtaining sample
3.) people in sample contacted and asked to participate