Ch 21: Pricing (3) Considerations for office premium Flashcards
Factors to consider before deciding on a final price
- Profit criteria that might be used
- Marketability
- Competitors
- Impact of reserving and solvency capital requirement on the final premium
- Reinsurance
- Regulations
Advantages and disadvantages of NPV
Disadvantages:
* Subject to law of diminishing returns, i..e can’t sell the same contract an unlimeted amount of times
* Says nothing about competition, no point in designing contract with high NPV if it cannot be sold.
* Can only be compared with another contract if appropriate risk discount rate was used for both
* Assumes that there is a perfectly free and efficient capital market
* Useless by itself should be combined with some measuring standard (i.e express it in terms of selling effort (i.e. commission)
Advantages:
* Can be combined with other metrics to give a useful standard measure
IRR disadvantages
- Does not always agree with the NPV
- If more than one change of sign features in the stream of profits there may not be a unique IRR
- BPV can be related to useful indicators of the policy’s worth to the company, no way to do this with IRR
- If policy makes profit from outset, IRR may not exist
Premiums charged need to be considered for marketability, which may lead to a reconsideration of:
- Design of the product (remove risky features or include innovative features to differentiate itself)
- Distribution channel used (if it willl permit either revision of assumptions used ot higher premiums without loss of marketability)
- Company’s profit requirement
- Whether to proceed with marketing the product
- Re-examination of assumed expenses involved (req expense contribution to fixed overheads, commission…)
Impact of competitor pricing on insurer depends on
- Market structure
- Sales channel
- Features of the product
- Availability of comparison quotes
- Other features of the market
Pricing should allow fo cost of capital. To accurately model cost of capital:
- Reserves should be included in the pricing model calculated using realistic assumptions (i.e, assumptions that would be used in future as determined by regulations)
- The risk discount rate shoudl allow for returns required by shareholders on the capital they have invested.
How reinsurance can lower solvency capital requirements
- Pure reinsurers may have a lower solvency capital requirement than the direct writer, so the higher the proportion reinsured, the lower the solvency capital required (total capital required by both insurer and reinsurer is reduced)