Ch. 2 Flashcards
empiricism
observing the world and measuring aspects of it to gain accurate knowledge
Four Primary Goals of Science
description, what a phenomenon is; prediction, when it will occur; control, what causes it to occur; explanation, why it occurs
research
the careful collection, analysis, and interpretation of data
data
a collection of measurements gathered during the research process
descriptive research
involves observing behavior to describe it objectively and systematically
case study
involves the intense examination of an unusual person or organization
participant observation
type of descriptive study where the researcher is involved in the situation
naturalistic observation
type of descriptive study in which the researcher is a passive observer
self-report methods
methods of data collection in which people are asked to provide information about themselves
correlational studies
examines how variables are naturally related to the world, without any attempt to alter or assign causation between them
scatterplot
a graphical depiction of the relationship between two variables
directionality problem
a problem encountered in correlational studies where the researchers find a relationship between two variables, but they can’t determine which variable may have caused changes in the other
third variable problem
a problem encountered when the researcher cannot directly manipulate variables; therefore, they cannot be confident that a another, unmeasured variable is not the actual cause of both variables of interest
selection bias
unintended differences between the participants and different groups, possibly caused by nonrandom assignment
culturally sensitive research
studies that take into account the role that culture plays in determining thoughts, feelings, and actions