CH 2 Flashcards
All of the following are mentioned as places where vision and mission statements can often be found except:
A) SEC reports
B) annual reports
C) customer service agreements
D) Supplier agreements
E) Business plans
A
According to recent studies, what percent of companies have used a mission statement sometime in the past five years?
A) 15%
B) 30%
C) 60%
D) 75%
E) 90%
E
Which of these basic questions should a vision statement answer?
A) What is our business?
B) Who are our employees?
C) What are our challenges?
D) What do we want to become?
E) Who are our competitors?
D
Which type of statement should be created first and foremost?
A) Strategic
B) Vision
C) Objectives
D) Mission
E) Competitive advantage
B
The ideal length of a vision statement is?
A) one page
B) several paragraphs
C) one sentence
D) several sentences
E) as long as is necessary to convey the message
C
What is the first step in the comprehensive strategic management model?
A) Developing vision and mission statements
B) Performing external audits
C) Performing internal audits
D) Measuring and evaluating performance
E) Establishing long term objectives
A
According to the comprehensive strategic-management model, which step needs to be completed immediately following the establishment of long-term objectives?
A) Developing vision and mission statements
B) Performing external audits
C) Performing internal audits
D) Generating, evaluating, and selecting strategies
E) Measuring and evaluating performance
D
The purpose of a mission statement is to declare all of these except?
A) a reason for being
B) an annual financial plan
C) a statement of purpose
D) a statement pf beliefs
E) whom it want to serve
B
As indicated in the strategic management model, a clear _________ is needed before alternate strategies can be formulated and implemented.
A) Long term objective
B) Short term objective
C) Policy
D) mission statement
E) evaluation strategy
D
A business’s mission is the foundation for all of the following except:
A) priorities
B) strategies
C) plans
D) employee wage rates
E) work assignment
D
The mission statement answers which question?
A) What is our business?
B) How can we improve ourselves?
C) What do we want to become?
D) Who are our stakeholders?
E) How can we increase profitability?
A
The vision statement answers which question?
A) What is our business?
B) How can we improve ourselves?
C) What do we want to become?
D) Who are our stakeholders?
E) How can we increase profitability?
C
In the process of developing a mission statement, it is important to involve
A) as few managers as possible.
B) as many managers as possible.
C) upper-level management only.
D) lower-level management only.
E) the board of directors only.
B
The process of developing a vision and mission statement often includes which of these as the first activity?
A) Requesting that managers modify the current document
B) Asking managers to read selected articles about mission statements
C) Asking managers to prepare a mission statement for the organization
D)Having a brainstorming session on weather the organization should have a mission statement
E) Merging several mission statements into one document
B
What can be used to promote unbiased views and to manage the development of the mission statement more effectively?
A) An internal group
B) A committee of managers
C) Command-and-control
D) Surveys
E) An outside facilitator
E
After a draft mission statement has been developed, it is important to
A) ask managers to read several articles about mission statements as background information.
B) vote on the mission statement.
C) ask managers to prepare a mission statement for the organization.
D) ask managers to seek support for the mission statement from their subordinates.
E) request modifications, additions and deletions to the mission statement.
E
According to Campbell and Yeung, what is/are most likely associated with behavior and the present?
A) Mission
B) Values
C) Long-term objectives
D) Vision
E) Possibilities
A
A study by Rarick and Vitton found that firms with a formalized mission statement have the average return on shareholders’ equity compared to those firms without a
formalized mission statement.
A) one-quarter
B) half
C) twice
D) three times
E) five times
C