CH 11 Flashcards
Most strategists believe that an organization’s wellbeing depends on evaluation of the
strategic-management process.
T
2) Adequate, timely feedback is important to effective strategy evaluation.
T
3) Too much emphasis on evaluating strategies may be expensive and counterproductive.
T
4) Strategy evaluation should have a long-run focus and avoid a short-run focus.
F
According to Richard Rumelt, consonance and consistency are based on a firm’s external
assessment.
F
According to Rumelt, consistency and feasibility are largely based on a firm’s internal assessment.
T
Consistency, distinctiveness, advantage and feasibility are Richard Rumelt’s four criteria for evaluating a strategy.
F
Strategy evaluation is becoming increasingly easier with the passage of time, given the
technological advances.
F
The decreasing time span for which planning can be done with any degree of certainty is a
reason why strategy evaluation is more difficult today.
T
Strategies may be inconsistent if policy problems and issues continue to be brought to the top for
resolution.
T
Competitive advantages are normally the result of superiority in one of three areas: feasibility,
consistency, or consonance.
F
Regardless of the size of the organization, a certain amount of management by wandering
around at all levels is essential to effective strategy evaluation.
T
Because large companies have more at stake, it is more important for them to conduct strategy evaluation than it is for small companies.
F
14) The end of the fiscal year is the best time to do a strategy evaluation.
F
Changes in the organization’s management, marketing, finance, R&D and CIS strengths and
weaknesses should all be the focus of a revised EFE matrix in strategy evaluation.
F
In strategy evaluation, a revised IFE matrix should indicate how effective a firm’s strategies have
been in response to key opportunities and threats.
F
Strengths, weaknesses, opportunities and threats should continually be monitored for change, because it is less a question of whether these factors will change but rather when they will
change and in what ways.
T
18) When taking corrective action, you need to compare expected results to actual results.
F
19) Criteria for evaluating strategies should be measurable and easily verifiable.
T
20) Specific financial ratios are rarely used criteria to evaluate strategies.
F
Measuring organizational performance includes comparing expected results to actual results,
investigating deviations from plans, evaluating individual performance and examining progress
being made toward meeting stated objectives.
T
22) Intuitive judgments are almost always involved in deriving quantitative criteria.
T
Most quantitative evaluation criteria are geared to long-term objectives rather than annual
objectives.
F
Measuring organizational performance requires making changes to reposition a firm
competitively for the future.
F