Ch. 19-20

Question 1

Alvin Lustig

Answer 1

Architect, graphic designer, interior designer
Highbrow literary publications
Book covers
“Lorca” book cover (B&W, seen as his best work)
“A Season In Hell” book cover - biomorphic shapes
Catalog cover for MoMA
Blind in 1950s

Question 2

American Typographic Expression

Answer 2

New Trend
Using forms of letters utilizing the design (ex: O as bike tire)
Phototypography

Question 3

Bradbury Thompson

Answer 3

Ad Agency
Westvaco Paper Manufacturer
Well known
No budget for photographers/illustrators
Combined graphics with engravings
Graphic patterns
Monoalphabet
Mademoiselle magazine cover -  monochrome
Designed stamps for USPS
Elegant bible design for Washburn College - phrased line text

Question 4

Chermayeff & Geismer

Answer 4

NY
European aesthetics
Book covers
Use of visuals to give subliminal ideas

Question 5

Doyle Dane Bernbach

Answer 5

Advertising Agency
Bill Bernbach was partner over creative
No more celebrity endorsements
Wants to be more intelligent in design
Volkswagen campaign; simple, FUTURA headlines
Combined visual & verbal - had writers and designers work together
Concept is most important thing - design is straightforward

Question 6

George Lois

Answer 6

Worked at Doyle Dane Bernbach
Matzo’s
Esquire; Tripled sales by taking an article to the cover in a visual way, said the idea was the important part

Question 7

Henry Wolf

Answer 7

Takes Brodovich’s place at Harper’s Bazaar
Designs covers for HB
Show Magazine
Uses his own photography

Question 8

Herb Lubalin

Answer 8

Most responsible for Typographic Expression
Combining visual & verbal
Print Magazine
Known for being able to square things off
Ralph Gensberg publications; Eros, Fact, Avant Garde (most known)
Designed AVANT GARDE typeface
International Typeface Corp; U&l.c. type publication, used to sell type