Ch 15 Market Demand Flashcards
Market (aggregate) demand
Sum of the demands of all individual consumers
Inverse demand function
Measures what the market price of a good would have to be in order to have a certain number of units be demanded
Intensive margin
Results from price change leading consumers to consume more or less of one good or the other, while still consuming some of both goods
Extensive margin
Changes in consumers deciding to enter the market for one of the goods based on a revision in prices
Elasticity
Measure of responsiveness to price changes
Price elasticity of demand
The percent change in quantity divided by the percent change in price
Elastic demand
Quantity demanded very responsive to price (ratio >1)
Inelastic demand
Quantity demanded insensitive to price (ratio <1)
Unit elastic demand
Elasticity of exactly 1
Revenue
Price of a good time the quantity sold of that good
Marginal revenue
Additional revenue derived from selling one more unit of a good
Income elasticity of demand (and related goods terms)
How the quantity demanded changes in response to a change in income
Normal good - income elasticity positive
Inferior good - income elasticity negative
Luxury good - income elasticity >1
Average of all goods - income elasticity = 1 (necessity of ratio)