Ch. 14 - Business Analytics: Emerging Trends and Future Impacts

Question 1

Oklahoma Gas & Electric employs a two-layer information architecture involving data warehouse and improved and expanded integration.

Answer 1

False

Question 2

In the classification of location-based analytic applications, examining geographic site locations falls in the consumer-oriented category.

Answer 2

False

Question 3

From massive amounts of high-dimensional location data, algorithms that reduce the dimensionality of the data can be used to uncover trends, meaning, and relationships to eventually produce human-understandable representations.

Answer 3

True

Question 4

Content-based filtering approaches are widely used in recommending textual content such as news items and related Web pages.

Answer 4

True

Question 5

The basic premise behind social networking is that it gives people the power to share, making the world more open and connected.

Answer 5

True

Question 6

Cloud computing originates from a reference to the Internet as a “cloud” and is a combination of several information technology components as services.

Answer 6

True

Question 7

Web-based e-mail such as Google’s Gmail are not examples of cloud computing.

Answer 7

False

Question 8

Service-oriented DSS solutions generally offer individual or bundled services to the user as a service.

Answer 8

True

Question 9

Data-as-a-service began with the notion that data quality could happen in a centralized place, cleansing and enriching data and offering it to different systems, applications, or users, irrespective of where they were in the organization, computers, or on the network.

Answer 9

True

Question 10

In service-oriented DSS, an application programming interface (API) serves to populate source systems with raw data and to pull operational reports.

Answer 10

True

Question 11

IaaS helps provide faster information, but provides information only to managers in an organization.

Answer 11

False

Question 12

The trend in the consumption of data analytics is away from in-memory solution and towards mobile devices.

Answer 12

False

Question 13

While cloud services are useful for small and midsize analytic applications, they are still limited in their ability to handle Big Data applications.

Answer 13

False

Question 14

Analytics integration with other organizational systems makes it harder to identify its impact on the organization.

Answer 14

True

Question 15

Use of automated decision systems (ADSs) is likely to result in a reduction of middle management.

Answer 15

True

Question 16

The industry impact of an automated decision system’s use is limited to the company’s supply chain.

Answer 16

False

Question 17

ES/DSS were found to improve the performance of new managers but not existing managers.

Answer 17

False

Question 18

In designing analytic systems, it must be kept in mind that the right to an individual’s privacy is not absolute.

Answer 18

True

Question 19

What kind of location based analytics is real-time marketing promotion?
A) organization-oriented geospatial static approach
B) organization-oriented location-based dynamic approach
C) consumer-oriented geospatial static approach
D) consumer-oriented location-based dynamic approach

Answer 19

B) organization-oriented location-based dynamic approach

Question 20

GPS Navigation is an example of which kind of location based analytics?
A) organization-oriented geospatial static approach
B) organization-oriented location-based dynamic approach
C) consumer-oriented geospatial static approach
D) consumer-oriented location-based dynamic approach

Answer 20

C) consumer-oriented geospatial static approach

Question 21

What new geometric data type in Teradata’s data warehouse captures geospatial features?
A) NAVTEQ
B) ST_GEOMETRY
C) GIS
D) SQL/MM

Answer 21

B) ST_GEOMETRY

Question 22

A British company called Path Intelligence has developed a system that ascertains how people move within a city or even within a store. What is this system called?
A) Pathfinder
B) PathMiner
C) Footpath
D) Pathdata

Answer 22

C) Footpath

Question 23

Today, most smartphones are equipped with various instruments to measure jerk, orientation, and sense motion. One of these instruments is an accelerometer, and the other is a(n)
A) potentiometer.
B) gyroscope.
C) microscope.
D) oscilloscope.

Answer 23

B) gyroscope.

Question 24

Content-based filtering obtains detailed information about item characteristics and restricts this process to a single user using information tags or
A) keywords.
B) passphrases.
C) key-pairs.
D) reality mining.

Answer 24

A) keywords.

Question 25

Service-oriented thinking is one of the fastest growing paradigms in today’s economy. Which of the following is NOT a characteristic of service-oriented DSS?
A) reusability
B) substitutability
C) extensibility
D) originality

Answer 25

D) originality

Question 26

All of the following are components in a service-oriented DSS environment EXCEPT
A) information technology as enabler.
B) data as infrastructure.
C) process as beneficiary.
D) people as user.

Answer 26

B) data as infrastructure.

Question 27

Which of the following is true of data-as-a-Service (DaaS) platforms?
A) Knowing where the data resides is critical to the functioning of the platform.
B) There are standardized processes for accessing data wherever it is located.
C) Business processes can access local data only.
D) Data quality happens on each individual platform.

Answer 27

B) There are standardized processes for accessing data wherever it is located.

Question 28

Which component of service-oriented DSS can be described as a subset of a data warehouse that supports specific decision and analytical needs and provides business units more flexibility, control, and responsibility?
A) information delivery portals
B) information services with library and administrator
C) extract, transform, load
D) data marts

Answer 28

D) data marts

Question 29

Which component of service-oriented DSS can be described as optimizing the DSS environment use by organizing its capabilities and knowledge, and assimilating them into the business processes?
A) information delivery portals
B) information services with library and administrator
C) extract, transform, load
D) data marts

Answer 29

B) information services with library and administrator

Question 30

Which component of service-oriented DSS can be defined as data that describes the meaning and structure of business data, as well as how it is created, accessed, and used?
A) application programming interface
B) analytics
C) operations and administration
D) metadata management

Answer 30

D) metadata management

Question 31

Which component of service-oriented DSS includes such examples as optimization, data mining, text mining, simulation, automated decision systems?
A) application programming interface
B) analytics
C) operations and administration
D) metadata management

Answer 31

B) analytics

Question 32

Which of the following offers a flexible data integration platform based on a newer generation of service-oriented standards that enables ubiquitous access to any type of data?
A) EAI
B) EII
C) IaaS
D) ETL

Answer 32

C) IaaS

Question 33

When new analytics applications are introduced and affect multiple related processes and departments, the organization is best served by utilizing
A) business flow management.
B) multi-department analysis.
C) process flow analysis.
D) business process reengineering.

Answer 33

D) business process reengineering.

Question 34

Research into managerial use of DSS and expert systems found all the following EXCEPT
A) managers spent more of their time planning.
B) managers saw their decision making quality enhanced.
C) managers spent more time in the office and less in the field.
D) managers were able to devote less of their time fighting fires.

Answer 34

C) managers spent more time in the office and less in the field.

Question 35

Why do analytics applications have the effect of redistributing power among managers?
A) The more information and analysis managers have, the more power they possess.
B) Sponsoring an analytics system automatically confers power to a manager.
C) New analytics applications change managers’ job expectations.
D) New analytics systems lead to new budget allocations, resulting in increased power.

Answer 35

A) The more information and analysis managers have, the more power they possess.

Question 36

Services that let consumers permanently enter a profile of information along with a password and use this information repeatedly to access services at multiple sites are called
A) consumer access applications.
B) information collection portals.
C) single-sign-on facilities.
D) consumer information sign on facilities.

Answer 36

C) single-sign-on facilities.

Question 37

Which of the following is true about the furtherance of homeland security?
A) There is a lessening of privacy issues.
B) There is a greater need for oversight.
C) The impetus was the need to harvest information related to financial fraud after 2001.
D) Most people regard analytic tools as mostly ineffective in increasing security.

Answer 37

B) There is a greater need for oversight.

Question 38

Which of the following is considered the economic engine of the whole analytics industry?
A) application developers and system integrators
B) analytics user organizations
C) analytics industry analysts and influencers
D) academic providers and certification industries

Answer 38

B) analytics user organizations