CH. 12-13 Flashcards
Non-experimental research methods include
Naturalistic observations,
case studies,
correlational research,
survey research
Naturalistic observations are…
observations in nature.
1) continuous or discontinuous
2) non-reactive
3) commonly used in ethology.
4) also called unobtrusive measures
Strengths/weaknesses of Naturalistic observation…
Strengths:
high external validity, non-reactive behavior, simple design, creates new problems for study, used to follow up on experimental research to test external validity.
Weaknesses:
cannot infer cause/effect relationships
level of measurement is low
Case studies are…
intense investigation of single case. Retrospective case studies (clinical) depend on memory of patient.
deviant case analysis studies: identical twins raised separately. Used in nature/nurture studies.
Strengths/weaknesses of case studies are….
Strengths:
helps individual, major source of experimental hypotheses.
Weaknesses:
can’t infer cause and effect
dependent upon unbiased memory/recall, which can be faulty.
Survey research is…
self-explanatory.
telephone, email, online, etc.
demographic info, subject characteristics, SES, age, etc.
attitudes or behaviors (ex: political attitudes)
find out how demographics are related to behaviors.
Strengths and Weaknesses
Strength:
easier to collect data, and collect large amounts
Weakness:
cannot infer cause/effect
highly reactive method (ex: Kinsey 40’s and 50’s.)
easy to fabricate or exaggerate
representative samples are difficult to attain
Correlational research is
a technique for assessing a relationship.
Pearson R.
gives you a numerical value of magnitude and direction of relationships between variables.
0-+/-1.
Strengths/Weaknesses of Correlational research are….
does not infer causation or rule out causation.
doesn’t matter if it’s as high as 1 or as high as 0. No direct relationship w/causation.
low correlation values can appear as a result of truncated range problem.
what is a truncated range problem?
ex: weight gain between 1-20 is much more than weight from 20-40. (We hope.)
This would result in low Pierson r values.
non-representative samples can result in a low peirson r value because…
two variables that represent a concept and the variables don’t actually represent what they are supposed to.
non-linearity variables can result in low r-values because…
the variable is curvalinear because the formula was not meant to compute the relationship between anything other than linear.
avoid non-linearity variables by…
graphing it out.
12 Major Char: Design strategies are…
1) naturalistic theory
2) emergent design flexibility
3) purposeful sampling
12 Major Char: Data-collection and fieldwork strategies are…
4) qualitative data
5) personal experience and engagement
6) empathic neutrality and mindfulness
7) dynamic systems