Ch. 11 Prosocial Flashcards
Define Prosocial behavior
Any act performed with the goal of benefiting another person. There may be a benefit in return.
Define Altruism
It is the desire to help another person even if it involves a cost to the helper.
The following is an example of what:
- Giving someone a jacket during 40 degree weather is altruistic
- Heroes of 911 gave their lives to help strangers
Altruistic behavior
Does altruism go with or against our natural selection?
Altruism goes against our evolutionary natural selection (that we’re not going to survive)
According to evolutionary theory, who would be most likely to survive:
Those who were completely competitive
Those who were completely cooperative
Those who understood reciprocity
Those who understood reciprocity - We know that if we help someone out now, they will most likely return the favor when I need it
Describe Kin Selection
Kin selection is behaviors that will help a genetic relative; helping kin member might decrease their own survival, but kin has the same genes…
Organisms help more, the closer they are related to them
Describe the Social Exchange Theory
Social Exchange Theory is
Maximizing rewards, minimizing costs
Rewards & costs of helping
Costs can be extremely high – if it’s high, we might assume that we’re less likely to help according to Social Exchange Theory
Where does the self-interest come in the Social Exchange Theory?
According to the theory, do we have empathy?
There’s no genetic basis, the self-interest is more ECONOMIC;
There’s no empathy involved, So it doesn’t really work for homeless people
How would the Social Exchange theory explain why we help people?
People are aroused when seeing others suffer to relieve their stress
Cost is stress and discomfort
Reward is reducing the distress
Helping is rewarding for:
Reciprocity
Gain social approval and self-worth
What is the Empathy-Altruism Hypothesis?
Does it have a cost-reward factor?
Empathy-Altruism Hypothesis
- The idea that when we feel empathy for a person, we will attempt to help that person purely for altruistic reasons, regardless of what we have to gain
There’s still a cost and reward factor:
- Empathy is increasing the cost of not helping; it increases our distress and the reward is helping someone to stop that distress
What are the gender differences in altruistic behaviors?
Men are more likely to perform chivalrous, heroic acts
Women are more likely to be helpful in long-term relationships that involve greater commitment
Are there any cultural differences in altruistic behaviors?
People in all cultures are more likely to help anyone they define as a member of their in-group than those they perceive in out-groups
What was the main issue of why people didn’t help Kitty Genovese?
Bystander Effect: Greater amount of people, the less likely to help
What are the steps to fighting the Bystander Effect?
- Noticing an event – they need to know that an emergency is occurring
Being in a hurry makes people less likely to help an injured person
Helping isn’t predicted by personality scores or topic of sermon (1/2 was giving a speech on parable of good Samaritan) - Interpreting the event as an emergency
Conformity experiment – when others aren’t paying attention to the fire, it makes people think it’s not emergency
Pluralistic Ignorance – false security and reassurance; people look to other people to see how people are reacting (Informational social influence); people don’t leave the room because others are staying in their seat despite the white smoke that was pouring in
The more people in the room, the time to react
Determine it on my own and not others
- Assuming responsibility (or Diffusion of Responsibility) – Kitty Genovese
I’m the one who’s going to take charge
Many witnesses – diffusion of responsibility - Knowing how to help
Even if we do all of the above 3, we may not know how to help
If we don’t know how to help, we can’t help
Call 911 - Deciding to implement the help
a. Even if we know what help to give, we have to decide whether or not to intervene
b. Am I actually going to get actively involved in this?
c. Reasons to not intervene at this point –> unqualified, or too costly… placing ourselves in danger
What is pluralistic ignorance?
Pluralistic Ignorance – false security and reassurance; people look to other people to see how people are reacting (Informational social influence)