ch 10 vocab Flashcards
web 2.0
a term broadly referring to internet services that foster collaboration and information sharing; characteristics that distinctly set “web 2.0” efforts apart from the static, transaction-oriented web sites of “web 1.0.” the term is often applied to websites and internet services that foster social media or other sorts of peer production
social media
content that is created, shared, and commented on by a broader community of users
peer production
when users work, often collaboratively, to create content and provide services
collaborative consumption
when participants share access to products and services rather than having ownership. shared resources can be owned by a central service provider (ex: zipcar) or provided by a community that pools available resources (ex: airbnb, uber)
blogs
online journal entries, usually made in a reverse chronological order; typically provide comment mechanisms where users can post feedback for authors and other readers
long tail
in this context, refers to an extremely large selection of content or products; a phenomenon whereby firms can make money by offering a near-limitless selection
trackbacks
links in a blog post that refer readers back to cited sources; allow a blogger to see which and how many other bloggers are referring to their content; “trackback” field is supported by most blog software, and while it’s not required to enter a trackback when citing another post, it’s considered good “netiquette” to do so
blog rolls
a list of blogger’s favorite blogs; while not all blogs include these, those that do are often displayed on the right or left column of a blog’s main page
owned media
communication channels that an organization controls; these can include firm-run blogs, websites, apps, and organization accounts on social media such as twitter, facebook, pinterest, youtube, and instagram
paid media
refers to efforts where an organization pays to leverage a channel or promote a message; efforts include things such as advertisements and sponsorships
earned media
promotions that are not paid for or owned but rather grow organically from customer efforts or other favorable publicity; examples: social media, word of mouth, and unsolicited positive press mentions
inbound marketing
leveraging online channels to draw consumers to the firm with compelling content rater than conventional forms of promotion such as advertising, email marketing, traditional mailings, and sales callss
search engine optimization (seo)
the process of improving a page’s organic page rankings (rank in search engine)
wiki
a website that can be modified by anyone, from directly within a web browser (provided that user is granted edit access)
what you see is what you get (wysiwyg)
a phrase used to describe graphical editing tools, such as those found in a wiki, page layout program, or other design tool
roll back
the ability to revet a wiki page to a prior version; useful for restoring earlier work in the event of a posting error, inaccuracy, or vandalism
wikimasters
individuals often employed by organizations to review community content in order to delete excessive posts, move commentary to the best location, and edit as necessary
griefers
internet vandals and mischief makers; sometimes also referred to as trolls
neural point of view (npov)
an editorial style that is free of bias and opinion; wikipedia norms dictate that all articles must be written in npov
social networks
an online community that allows users to establish a personal profile and communicate with others. ex: facebook, linkedin, google+, and pinterest
viral
in this context, information or applications that spread rapidly between users
hashtags
a method for organizing tweets where keywords are preceded by the # character
software development kit (sdk)
tools that allow the creation of products or add-ons for a specific operating system or other computing program
apis
programming hooks, or guidelines, published by firms that tell other programs how to get a service to perform a task such as send or receive data. ex: amazon.com provides apis to let developers write their own applications and websites that can send the firm orders
