Ch 10: Public Opinion and Political Socialization Flashcards
public opinion
the publics beliefs on issues
public opinion polls
used to estimate the publics opinion in issues
straw poll
unscientific survey used to find public opinion on a variety of issues
sample
the amount of people polled in a poll
push poll
biased polls used to push a voter toward a candidate
population
the entire group of people whose attitudes a researcher wants to measure
random sampling
a method of poll selection that gives everyone an equal opportunity of being selected
stratified sampling
dividing into sub groups and randomly sampling based on demographics
tracking polls
used to track an election
exit polls
polls conducted as voters are leaving on Election Day
margin of error
a measure of accuracy of a public opinion poll
political socialization
the process where a person gets their political beliefs