Ch. 1 & 2 Flashcards
Strategic Management:
The set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives
Nine Critical Tasks of Strategic Management
Formulate the company’s mission
Conduct internal analysis
Assess the external environment- competitive and general contexts.
Analyze the company’s options by matching its resources with the external environment
Identify the most desirable options in light of the mission
Select long term objectives and grand strategies.
Develop annual objectives and short-term strategies that are compatible with long-term objectives and grand strategies.
Implement the strategic choices
Evaluate the success of the strategic process for future decision making
What is Strategy:
Large scale, future oriented, used to interact within competitive environment to achieve company goals.
Provides framework for managerial decisions.
Reflects a company’s awareness of the main elements of competition.
Dimensions of Strategic Decisions:
- Strategic issues require top-management team decisions
- Strategic issues require large amounts of the firm’s resources
- Strategic issues often affect the firm’s long-term prosperity
- Strategic issues are future oriented
- Strategic issues usually have multifunctional or multi-business consequences
- Strategic issues require considering the firm’s external environment
Corporate Level:
board of directors, CEO and Administration (High)
Greater risk, cost, and profit potential, greater need for flexibility.
Business Level:
Business and corporate managers (middle)
Help bridge decisions between corporate and functional, less costly and risky than corporate but more cost and risk than with functional.
Functional Level:
Product, geographic, and functional area managers. (lowest)
Overall strategy formulated at the corporate and business levels, action-oriented, short range and low risk. Concrete and quantifiable.
Formality in Strategic Management:
Formality is the degree to which participation, responsibility, authority, and discretion in decision making are specified in strategic management.
Forces that determine formality:
Size of organization Production process Problems in the firm Purpose of the planning system Stage of firm development
Three Modes of Formality:
Entrepreneurial:
Planning Mode:
Adaptive Mode:
Entrepreneurial:
Most small firms.
Informal, intuitive, and limited approach
Planning Mode:
Most large firms
Operate under a comprehensive, formal planning system.
Adaptive Mode:
Most medium sized firms
Emphasize the incremental modification of existing competitive approaches.
Benefits of a participative approach to strategic management:
Managers at all levels interact in planning and implementing strategy, similar to participating decision making.
Grand Strategies:
the means by which objectives are achieved.