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EMKT 340 Test 1 Ch 1-7 > Ch. 1 & 2 > Flashcards

Ch. 1 & 2 Flashcards

1
Q

_____is the communications protocol that provides the common “language” of Internet computing.
A) TCP/IP
B) HTML
C) The graphic browser

A

A) TCP/IP

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2
Q

_____ is the feature of the Internet that allows users to move easily from one document to another.

a) Telecommunications
b) Common platform
c) Hypertext

A

C) Hypertext

5

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3
Q

Which is NOT among the four distinct generic goals of Internet marketing?

a) Acquisition
b) Conversion
c) Mobile access

A

C) Mobile access

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4
Q

The Sabre System is an example of:
A) A new service made possible by the Internet.
B) an information product
C) a porduct targeted solely at the consumer market.

A

B) an information product

7

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5
Q

Objectives that can be appropriate for Internet marketing include:
A) building loyal customer relationships
B) doubling the customer base.
C) decreasing the need for customer service.

A

A) Building loyal customer relationships

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6
Q

Which of the following is not an example of the Internet infrastructure stack?
A) Website content
B) Operations like load balancing and security
C) Connections to the telecommunications backbone of the Internet

A

A) Website content

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7
Q

A website must be hosted on a _____
A) Browser
B) Interactive device
C) server

A

C) Server

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8
Q

Which of the following is not a strategic driver of the Internet economy?
A) Speed is essential to successful Internet operations
B) Employees can easily be substituted for one another
C) Making it possible to deal with customers on a 1-to-1 basis.

A

B) Employees can easily be substitute for one another.

27

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9
Q

Term often used when software is made available on a fee for usage basis:
A) Applications Software Providers
B) Proprietary Software
C) Software as a Service

A

C) Software as a Service

14

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10
Q

Web 2.0 is characterized by:
A) services and co-creation
B) economic and technical evolution
C) a “dot com” business enterprise

A

A) services and co-creation

8

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11
Q

Which of the following is a true statement about the of the origins of the Internet?
A) The Internet was initially conceptualized in a term paper by a computer science student at Stanford.
B) The Internet was initially developed by a number of technology companies that wanted to expand the market for their products.
C) The Internet was initially developed by DARPA to fund research in communications technology for defense purposes.

A

C) The Internet was initially developed by DARPA to fund research in communications technology.

3

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12
Q

The Internet experienced slow but steady growth until_____allowed users to move around in easy graphical fashion.
A) Yahoo!
B) Mosaic
C) Netscape

A

B) Mosaic

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13
Q

The phenomenon we call “ the Internet bubble” was characterized by:
A) many Internet businesses that had not attained profitability.
B) venture capital available to even questionable business models.
C) both of the above.

A

C) Both of the above

5

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14
Q

The Sabre System is an example of:
A) an information product that existed prior to the Internet
B) the evolution of an internal system into a commercial product.
C) All of the above.

A

C) All of the above

6-7

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15
Q

The basic business models used on the internet include:
A) multi-channel marketing
B) target return on investment
C) disintermediation

A

A) multi-channel marketing

12

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16
Q

Which of the following is a true statement about the Internet infrastructure stack?
A) It describes activities that can be performed inside the business or outsourced to independent suppliers.
B) It describes the manner in which different elements come together to create the Internet environment?
C) Both of the above

A

C) Both of the above

13, 14

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17
Q

Sales force.com exemplifies:
A) a “cloud computing” product that shows the power of connectivity in a network.
B) a proprietary product used by a single user.
C) technology that is used primarily to develop proprietary software.

A

A) a “cloud computing” product that shows the power of connectivity in a network

15

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18
Q

Technology that can integrate location into marketing applications is called:
A) apps.
B) Web 3.0
C) GPS

A

C) GPS

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19
Q

The most common way consumers discover new online products is through:
A) search
B) merchant emails
C) social networking sites

A

A) search

22

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20
Q

Businesses have enthusiastically adopted the internet for marketing for the following:
A) attract new customers
B) customer retention
C) both of the above

A

C) both of the above

23

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21
Q

The ARPANET was designed as a user-friendly network that would connect businesses around the globe.

A

False

4

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22
Q

Websites are typically hosted on a server.

A

True

14

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23
Q

Mosiac, the first graphical browser, made it easier to move around the Internet and thus accelerated its growth.

A

True

5

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24
Q

Enterprises like Sabre gained experience with electronic systems prior to the Internet and were well prepared to take advantage of the Net when it became commercially viable.

A

True

6-7

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25
Q

There is little room for growth in mobile or broadband in developing countries.

A

False

18

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26
Q

Successful global brands rely solely on the Internet for their achievements.

A

False

9

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27
Q

In the Internet economy it is considered essential to acquire as many customers as possible.

A

False

6

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28
Q

Telecommunications technology forms the “backbone” of the Internet Infrastructure.

A

True

13

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29
Q

“Scalability” refers to information systems that can only grow with substantial future investment.

A

False

7

30
Q

Less than half of online consumers use email on a daily basis.

A

False

22

31
Q

Web 3.0 refers to websites and applications that will understand an respond to the user’s intent.

A

True

8

32
Q

The Internet has fostered a number of Interactive Marketing Channels.

A

True

12

33
Q

Lowering costs and increasing quality are not benefits to firms of Internet operations.

A

False

13, 27

34
Q

Pets.com demonstrates an example of one of the most successful of the early Internet-only firms.

A

False

5

35
Q

One of the ways in which the Internet is changing business is:
A) increasing the reliance on hierarchical organizations.
B) making market share less important.
C) increasing the need for speed and agility.

A

C) increasing the need for speed and agility.

34, 35

36
Q

Herman Miller realized_____as a benefit of its value chain improvements.
A) ability to maintain a larger inventory
B) decrease in turnover of inventory
C) improvement in the time it takes to deliver an order to a customer

A

C) improvement in the time it takes to deliver an order to a customer

34

37
Q

Two concepts Herman Miller employed as part of its ongoing process of value chain improvement are:
A) Six Sigma and Performance Reporting
B) Greening and Lean Thinking.
EDI and Inventory Management

A

B) Greening and Lean Thinking

34, 35

38
Q

The value chain incorporates:
A) distinct divisions between entities in the supply chain.
B) the concept of vertical integration
C) channels of distribution that reach the ultimate customer.

A

C) channels of distribution that reach the ultimate customer.
36

39
Q

A phrase that describes value chain is:
A) seamless end-to-end integration throughout the channel of distribution
B) the discrete activities that make up channels of distribution.
C) well-managed logistics activities.

A

A) seamless end-to-end integration throughout the channel of distribution

36

40
Q

The core processes of marketing include:
A) supply chain management
B) order processing and inventory management
C) customer communications.

A

A) supply chain management

37

41
Q

Outcomes-driven supply chains should be recognized as:
A) one means of achieving business profitability.
B) the result of automated marketing processes.
C) a revolutionary change in the way supply chains are managed.

A

A) one means of achieving business profitability.

38

42
Q

_______is one criterion for a successful supply chain.
A) Changing the way middlemen are compensated.
B) Responsiveness to changes in customer demands.
C) Eliminating expensive security practices.

A

B) Responsiveness to changes in customer demands

38

43
Q

Supply chain transparency might include:
A) revealing all the costs involved in distribution
B) meeting all relevant governmental regulations.
C) assuring customers that products are made and transported in ways that correspond with their values.

A

C) assuring customers that products are made and transported in ways that correspond with their values

38

44
Q

______is an element of the supply chain management process.
A) Managing multiple channels of distribution
B) Establishing policies for environmentally-friendly procurement
C) Acquiring new customers

A

A) Managing multiple channels of distribution.

39

45
Q

Zara is successful in the highly competitive fashion industry because:
A) it is able to get what fashion consumers want into store quickly.
B) it relies on formal surveys of consumers to judge what will be popular next season.
C) it outsourced production to low-wage countries

A

A) it is able to get what fashion consumers want into stores quickly.

40

46
Q

Dell promotes customer loyalty by:
A) soliciting their input in social media
B) frequent telephone calls
C) comprehensive satisfaction surveys every business quarter.

A

A) soliciting their input in social media

43

47
Q

____is the term used to describe information systems that provide a complete picture of a supply chain.
A) Integration
B) Mirroring
C) Automation

A

B) Mirroring

45

48
Q

Over the years FedEx has enhanced customer value by:
A) giving customers tools to track their own shipments.
B) giving customers tools to activate FedEx Office orders.
C) Both of the above

A

C) Both of the above

45

49
Q

The marketing concept of service-dominated logic includes which of the following concepts?
A) Services are a key component of modern economic systems.
B) Customers are always co-creators of value.
C) Neither of the above

A

B) Customers are always co creators of value.

46

50
Q

Which of the following is NOT an example of integration process used in the creation of virtual value chains?
A) EDI
B) ML
C) Web Services

A

B) ML

48-51

51
Q

The term “Web Services” in value chains describes:
A) business applications on the internet that allow suppliers and customers to work together.
B) software applications that are purchased from well-known software suppliers.
C) automated systems integrations applications.

A

A) business applications on the Internet that allow suppliers and customers to work together.

50

52
Q

Firms like Amazon and eBay use APIs to:
A) encourage other businesses to link to the firm’s site and sell their products there.
B) enable programmers to create software solutions that incorporate their technology.
C) both of the above.

A

C) both of the above

51

53
Q

______is a term that is descriptive of Cloud Computing:
A) Secure websites
B) SaaS
C) Service Contracts

A

B) Saas

51

54
Q

RFID tags:
A) use existing bar code technology to track products.
B) allow product codes to be read without passing over a scanner screen.
C) can only be used on physical product packages.

A

B) Allow product codes to be read without passing over a scanner screen.

54

55
Q

The benefits of business integration include:
A) use existing bar code technology to track products.
B) allow product codes to be read without passing over a scanner screen.
C) can only be used on physical product packages.

A

A) use existing bar code technology to track products.

56

56
Q

Greening its supply chain has allowed Herman Miller to make products that are mostly recyclable.

A

True

35

57
Q

The value chain refers to the various suppliers a producer utilizes to procure products or services.

A

False

36

58
Q

Supply chain management is one of the core marketing processes.

A

True

37

59
Q
  1. Transaction costs can be minimized while maintaining customer service in an outcomes-driven supply chain.
A

True

38

60
Q
  1. Dell’s business has unique characteristics that make it impossible for other businesses to use value chain techniques Dell has pioneered.
A

False

41, 42

61
Q
  1. Transaction costs are part of a value chain but costs of finding information are not.
A

False

41

62
Q
  1. Social media tools like blogs and community forums can be useful in communicating with business customers in a value chain.
A

True

43,44

63
Q
  1. The first step in creating a virtual value chain is to create visibility, which can be defined as the ability for customers to see into inventory systems.
A

False

44,45

64
Q
  1. The value a customer perceives in a product or service is largely determined by its price.
A

False

45

65
Q
  1. Among the benefits of integrated value chains are customer focus and resulting opportunity to create specialized value propositions for customer segments.
A

True

46

66
Q

Electronic Data Interchange is an integration process that is relatively easy for enterprises large and small to implement.

A

False

48

67
Q

Enterprise Resource Planning is used to integrate business processes including, but not limited to, marketing-related processes across the enterprise.

A

True

49

68
Q

Web Services can be provided “in the cloud.”

A

True

51

69
Q

RFID is a 21st century technology that is destined to revolutionalize supply chains.

A

False

54

70
Q

Technology will provide the ultimate solution for efficiently-functioning supply chains.

A

False

56

EMKT 340 Test 1 Ch 1-7 (6 decks)

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