Certification Exam Flashcards
When do people use Pinterest to influence what they do or buy?
Planning Mindset
For a partner with a _________ objective, Pinterest would recommend utilizing a CPM bidding model.
Awareness, Driving Offline Sales
Our CPC auction looks at the following to decide who wins?
eCPM or oCPM
Which of the following are functionalities of keyword targeting? (5 answers)
Broad Match Phrase Match Exact Match Negative Phrase Match Negative Exact Match
What is the % of search queries that are between 1-3 words in length?
73%
What data does expanded targeting use to reach additional relevant people? (3 answers)
Description
Creative Image
Ad Name
Which of the following is the most FAVORABLE attribution window for Pinterest?
60/30/7
What are some of the targeting levers that are available for promoted pins?
Gender Language Keywords Interests Devices
What aspect ratio (and pixel density) do we recommend for standard pin specs?
2:3 (1000x1500)
What lives at the campaign level?
2 answers
Spend Cap
Campaign Type
True/False
You can use amateur or user generated content/imagery to create promoted Pins.
False
What lives at the ad group level?
6 answers
Budget Bid Start & End Dates Targeting Location Targeting Device Targeting
What is Pinterest’s campaign hierarchy in Ads Manager?
4 answers
Advertiser
Campaign
Ad Group
Ads
Before launching an account, which targeting type would you expect to have the best
ROAS/CPA?
Site Visitors
What types of pins generally have higher CTRs (single product or multi-product)
Multi-Image, Appeal to more audiences
What two metrics affect CTR?
Creative & Targeting
Which of the following targeting types REQUIRES the advertiser to have implemented the Pinterest Tag?
Site Visitor Targeting
What targeting group would you most likely target this Pin to?
(Hint: picture of shaving cream and razor)
Female & Unspecified
If someone sees a pin, saves it, clicks it, and converts within the advertisers set attribution window, how many conversions will Pinterest log, and what type of conversion will it be?
1, Click
Attribution is 30/60/1, Adrian sees and saves a promoted pin on Jan 1st. Then on Feb 14th she converts. How will this show up in Pinterest reporting?
It will not, its outside of attribution window
Your looking to test AAL for a very DR (performance) focused partner. Which of the following makes the most sense?
Don’t know answer
Why does eCPM matter for performance advertisers?
Shows how competitive they are in auction
