Certification Exam

Question 1

When do people use Pinterest to influence what they do or buy?

Answer 1

Planning Mindset

Question 2

For a partner with a _________ objective, Pinterest would recommend utilizing a CPM bidding model.

Answer 2

Awareness, Driving Offline Sales

Question 3

Our CPC auction looks at the following to decide who wins?

Answer 3

eCPM or oCPM

Question 4

Which of the following are functionalities of keyword targeting? (5 answers)

Answer 4

Broad Match
Phrase Match
Exact Match
Negative Phrase Match
Negative Exact Match

Question 5

What is the % of search queries that are between 1-3 words in length?

Answer 5

73%

Question 6

What data does expanded targeting use to reach additional relevant people? (3 answers)

Answer 6

Description
Creative Image
Ad Name

Question 7

Which of the following is the most FAVORABLE attribution window for Pinterest?

Answer 7

60/30/7

Question 8

What are some of the targeting levers that are available for promoted pins?

Answer 8

Gender
Language
Keywords
Interests
Devices

Question 9

What aspect ratio (and pixel density) do we recommend for standard pin specs?

Answer 9

2:3 (1000x1500)

Question 10

What lives at the campaign level?

2 answers

Answer 10

Spend Cap

Campaign Type

Question 11

True/False

You can use amateur or user generated content/imagery to create promoted Pins.

Answer 11

False

Question 12

What lives at the ad group level?

6 answers

Answer 12

Budget
Bid
Start & End Dates
Targeting
Location Targeting 
Device Targeting

Question 13

What is Pinterest’s campaign hierarchy in Ads Manager?

4 answers

Answer 13

Advertiser
Campaign
Ad Group
Ads

Question 14

Before launching an account, which targeting type would you expect to have the best
ROAS/CPA?

Answer 14

Site Visitors

Question 15

What types of pins generally have higher CTRs (single product or multi-product)

Answer 15

Multi-Image, Appeal to more audiences

Question 16

What two metrics affect CTR?

Answer 16

Creative & Targeting

Question 17

Which of the following targeting types REQUIRES the advertiser to have implemented the Pinterest Tag?

Answer 17

Site Visitor Targeting

Question 18

What targeting group would you most likely target this Pin to?

(Hint: picture of shaving cream and razor)

Answer 18

Female & Unspecified

Question 19

If someone sees a pin, saves it, clicks it, and converts within the advertisers set attribution window, how many conversions will Pinterest log, and what type of conversion will it be?

Answer 19

1, Click

Question 20

Attribution is 30/60/1, Adrian sees and saves a promoted pin on Jan 1st. Then on Feb 14th she converts. How will this show up in Pinterest reporting?

Answer 20

It will not, its outside of attribution window

Question 21

Your looking to test AAL for a very DR (performance) focused partner. Which of the following makes the most sense?

Answer 21

Don’t know answer

Question 22

Why does eCPM matter for performance advertisers?

Answer 22

Shows how competitive they are in auction