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Pinterest > Campaign Terms > Flashcards

Campaign Terms Flashcards

1
Q

Impression

A

Pin/ad served in a pinners feed.

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2
Q

View

A

Ad frame is in 50% view for two consecutive seconds.

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3
Q

Engagement

A

When user interacts with a pin close up, save, carousel card, swipe, click, comment and video view.

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4
Q

Click

A

Pinners click on an ad and are directed to a website off of Pinterest.

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5
Q

Ad

A

A promoted pin

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6
Q

CTA

A

Call to action

“Example” buy now, buy today, shop now, shop today”

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Pinterest (5 decks)

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