CCO

Question 1

What does CCO Theory argue?

Answer 1

Organizations don’t exist without communication—they are created and sustained through communication.

Question 2

What are the Four Flows of CCO?

Answer 2

1. Membership Negotiation – How people join/leave organizations.
2. Self-Structuring – Creating rules, roles, and hierarchy.
3. Activity Coordination – How work gets done.
4. Institutional Positioning – How organizations relate to external forces.

Question 3

How does communication create an organization’s identity?

Answer 3

Through everyday interactions, policies, and branding, an organization defines itself and its culture.