CB

Question 1

Elements of Perception

Answer 1

Absolute Threshold

Differential threshold

Sensation

Subliminal perception

Question 2

Selective Perception

Answer 2

Selective Exposure

Selective Attention

Perceptual defence

Perceptual Blocking

Question 3

Consumer Imagery

Answer 3

Consumers perceive all the components of products,
services, and brands.

They also evaluate the quality of marketers’ offerings.

Products and brands have images and symbolic values
for consumers based on the unique benefits.

Question 4

Behavioural Learning Theories

Answer 4

1. Classical Conditioning.
2. Instrumental Conditioning.
3. Modeling or Observational Learning.

Question 5

Culture Influences Consumer Behaviour

Answer 5

Society’s Personality

Beliefs

Values are also beliefs

Customs

Question 6

Social class and social status

Answer 6

Can be measured as:
Subjective and Objective

Broken into:
Middle Class

Affluent

Question 7

Ritual

Answer 7

A type of symbolic activity consisting of a
series of steps (multiple behaviors)
occurring in a fixed sequence and
repeated periodically

Question 8

Australian 10 core values

Answer 8

• Achievement
• Power
• Hedonism (pleasure, indulgence)
• Stimulation (excitement, change)
• Self-direction

• Universalism (social justice,
nature)

• Benevolence
• Tradition
• Conformity
• Security