Case study

Question 1

What does a game producer do?

Answer 1

game development based on internally generated ideas and suggestions from gamers

Question 2

what does a game designer do?

Answer 2

decides the nature of gameplay and determines how players will interact with games e.g. aesthetic, appearance, soundtrack

Question 3

what does a game artist do?

Answer 3

create characters and backgrounds
characters and backgrounds should be suitable for:
-programming
-promotional material

Question 4

what do level designers do?

Answer 4

create the story
determine the complexity of the game
-complexity should not overtax players’ hardware

Question 5

what do programmers do?

Answer 5

software coding

need for programmers dependent on the size and complexity of a game

Question 6

what do testers do?

Answer 6

check games to identify
programming errors
playing experience
suitability of the game to target markets

Question 7

what are some KPIs that publishers monitor?

Answer 7

DAU: daily active users
MAU:monthly active users, less distorition
MAU/DAU: frequency of play, higher the better
average sessions per user
average session length
retention:% of new users who return
average revenue per user
average revenue per DAU
K-factor:extent to which existing players attract new players, ‘viral coefficient’

Question 8

what does a K factor of 1.3 mean?

Answer 8

existing players recommend a game to 1 million friends and 300 000 of these friends register to play

Question 9

what % of revenue do the 6 most popular Pixlwizz games contribute to?

Answer 9

82%

• not well diversified
• Jakob Plunge 19%

Question 10

How can PS’s board structure be improved?

Answer 10

4 EDs and 3 NEDS: need more NEDs, criteria not met

Jose should not be on Audit committee