Application Flashcards
PESTEL analysis on Pixlwizz
Political
- influence of current government
- PW is multinational
- mitigates risk
- Westland effects most important
Economic
- macro variables: growth of economies and interest rates
- developed economy
- leisure time and disposable income
- game demand cheaper than consoles
Social
- society expectations
- ethics:violence, offensive language, taste for physical vs virtual, obesity due to screen time
- internet access
- from social media, newspapers
Technology
- social monitoring:social media for trends
- maintaining contract with console developers
- monitor competition
- AR/VR growth
Environmental
- energy efficiency of products
- move to digital means reduced manufacturing
Legislation
- review systems laws
- keep a lookout
- interconnected with political
- GDPR
- copyright
- licensing laws
KPIs for core values
Imagination
- MAU-customer satisfaction
- K-factor:new players being attracted
Innovation
- number of games sold
- positive game reviews
Commitment
- staff satisfaction survey
- staff suggestions resulting in new games/gameplay
Teamwork
- 360 appraisal: appraisal process
- feedback process
3 currency risks?
Economic:long term impact of exchange rate on cash flow, interest rate and inflation
Transaction risk: transaction vs settlement changes, material, arises from physical conversion of cash, short term
Translation risk:translating recorded values e.g. AL or I/E at year end, affects RE e.g W$12m from 2020, affects head office most
What is multilateral netting? What are the benefits?
defn
- internal currency risk management
- instead of subs settling individually, transactions are recorded through interco ledgers and settled via single payment
benefits
- reduction of transaction costs:less conversions and transactions
- reduction of currency risk: can choose timing
3 valuation methods?
asset based
- use net assets
- hard with high levels of intangible assets
Earnings based
-projected earnings give indications
cash flow based
-PV of its future cash flows discounted at an appropriate cost of capital
what is an asset based valuation? when is it useful
method
-sum of the value of assets, deduct borrowings
most useful when company is being broken up
- don’t need intangibles
- good for capital intensive
what are some alternative asset valuation bases?
book value:suffers due to depreciation policy and write downs, little used
replacement value:cost to replace assets, good for bidder
net realisable value:priced at best price obtainable in the market, minimum selling price for vendor, include tradeable investments
pros and cons of asset based valuations?
pro:
- readily available
- minimum value of entity
cons:
- future profitability expectations ignored
- SOFP depend on accounting conventions which may lead to valuations being different from market valuations
- difficult to allow for the value of intangible assets
- one dimensional
what is an intangible asset?
lack physical properties
economic benefit to owner
legal rights or competitive advantage
qualities:
- identifiable
- manner of acquisition
- determinate or indeterminate life
- transferability
what are the 3 basic ways of valuing intangible assets?
market approach
- compared to identical that has recently been traded
- hard to obtain public information
cost approach
- historical cost
- easy to establish, replacement cost
- ignore future benefits
income approach *
- best method
- cash flow generated
- discounted amount
- hard to distinguish individual cash flows from whole company
what is the most popular earnings based company valuation?
P/E valuation method
- simplest as it relies on just 2 figures
- unlisted can use proxy for P/E ratio
what is the P/E valuation method?
P/E ratio to business’ PAT
value of the company’s equity = PAT x P/E ratio
value per share = EPS x P/E
what are the strengths and weaknesses of the P/E method?
strength:
- commonly used and well understood
- relevant for valuing a controlling interest in an entity
- easy to obtain information needed
weaknesses:
- based on accounting profit not cash flows
- difficult to identify suitable P/E ratio, especially for unlisted
- difficult to establish the relevant level of suitable earnings
what is the dividend valuation method?
value is the PRESENT VALUE OF FUTURE DIVIDEND EARNINGS, discounted at the shareholders’ required rate of return
- links to NPV
- give same value as discounting cash flows to equity at the cost of equity
- use DVM formula
what are the strengths and weaknesses of a dividend based valuation method?
pro:
- based on present value of the future dividend income stream
- useful for valuing a minority shareholdings where you own a few shares but don’t have much control
con:
- difficult to forecast dividends and dividend growth, espeically in perpetuity
- for unlisted, hard to determine the cost of equity
- for unlisted, dividend policy with constant growth is unlikely
what is the discounted cash flow method?
future annual after-tax cash flows discounting at appropriate cost of capital
-average sustainable level of capital and working capital
what are some cash flow valuation methods?
DVM
DCF
-theoretically best way to value
what is the CAPM?
calculate required return from an investment given the level of risk associated with the investment (beta factor)
what is systematic vs unsystematic risk?
unsystematic: specific to the company, eliminate through diversification
- B geared= 0.71: small difference from systematic, business risk low
systematic: market risk, macro effects, cant eliminate
- B ungeared = 0.54:low level of risk
what is the Efficient Market Hypothesis?
weak form of efficiency
- share price reflect past trends
- hard to predict future market movements
- past trades sign of bid
semi-strong form of efficiency
- share price reflect all public information
- suggestion of bid
strong form of efficiency
- a share price reflects all information, even non-public
- insider trading, strong signal of news
which valuation methods should be used in what scenarios?
asset based:capital intensive, significant assets
DVM:valuing minority shareholding
P/E method and DCF method:future prospects, service businesses
what are some pre-bid defences from hostile takeovers?
communicate with shareholders
revalue non-current assets
poison pill:make itself less attractive e.g. rights issue
super majority:higher percentage needed for takeover
what are some post-bid defences from hostile takeovers?
appeal to their own shareholders
attack the bidder:management style, strategy, say it’s a bad fit
White Knight:approach a better parent
Counterbid/Pacman:offer to take them over
Refer bid to competition authorities
what are some methods of consideration in a takeover?
cash:fixed sum per share, better for smaller
share exchange:parent issues new shares and exchanges with target, all end up with parent shares
-large acqu always involve this
earn-out:management receive portion of consideration after buy out, initial amount then balance deferred, used when disagreement as long term, set targets
what is bootstrapping?
when post-acquisition value of target uses parent’s P/E ratio
won’t be able to see same returns
what are some sources of equity finance?
rights issue
IPO
placing
shares :ordinary or preference