Case Studies Flashcards
Where is Brick Lane located?
Brick Lane is a street in east London in the borough of Tower Hamlets
What are the nearest London Underground stations to Brick Lane?
Aldgate East and Liverpool Street
What is the nearest London Overground station to Brick Lane?
Shoreditch High Street Station
How big is the borough of Tower Hamlets?
8 miles squared
What is the population of Tower Hamlets?
200,000
Is Tower Hamlets a densely populated borough?
Yes, it is one of the most densely populated boroughs in the country
Give some famous landmarks found in the Tower Hamlets borough
- The Tower of London (a world heritage site)
- Canary Wharf
- Petticoat Lane Market
- Brick Lane (the UK’s ‘Curry Capital’)
- The Whitechapel Gallery
- half of Tower Bridge
How many stations are in the Tower Hamlets borough?
29
How ethnically diverse is the borough of Tower Hamlets?
It is very ethnically diverse, with just under half the population being Black and Ethnic Minority, and around 110 languages are spoken in its schools
What plan did the Tower Hamlets council announce in 2010?
A £1.85 million plan to provide a Brick Lane Cultural Trail, including two hijab-shaped arches and information boards.
Re-imaging example
The Albert Docks in Liverpool
When did the Albert Docks in Liverpool experience industrial decline?
In the 1980s when the docks closed
How much was spent in the city of Liverpool during its re-imaging?
Over £2.8 million
What percentage increase in tourists did the Albert Docks see, as a result of the re-imaging?
A 30% increase in tourists
Give one way that it can be seen that the Albert Docks re-imaging in Liverpool was a success?
In 2004, the waterfront in Liverpool was awarded a UNESCO World Heritage site for the important history that the docks held. (Although, they have recently lost this)
How much derelict land was there at the Albert Docks in Liverpool before re-imaging took place?
4 km squared
When was Liverpool awarded the European Capital of Culture?
In 2008
What was Liverpool awarded in 2008?
The European Capital of Culture
Give two places where rebranding has taken place
- Amsterdam
- Glasgow
Rebranding in Amsterdam
- ‘I Amsterdam’ slogan has been used
- It is the most photographed site in the city, being photographed over 8,000 times a day on sunny days. The use of social media means that this image has spread all over the world.
- 20 million visitors a year before the pandemic, but could be considered ‘too successful’, for it has priced the locals out of the centre of Amsterdam
Rebranding in Glasgow
- in 2013, the slogan ‘People Make Glasgow’ was introduced as the new brand name for Scotland’s largest city
- it was chosen not from the insiders, but instead was chosen following a crowdsourcing social media campaign involving more than 1,500 people from 42 countries
- because it didn’t consider insider perspectives, it has been a bit of a failure. There was no insider involvement, it wasn’t shared on social media, it was just a few banners in the streets - not a big sign like Amsterdam.
- therefore, it didn’t really take off
Example of redevelopment
The London Docklands
What does the LDDC stand for?
London Docklands Development Corporation
What were the causes of decline in the London docks?
- increase in ship size meant that deeper water was necessary and so, the docks were relocated to Tilbury, which is 20 miles downstream
- container ships are now widely used to transport goods and the docks simply were not big enough to support such big ships
- there have been technological advances, such as computerisation, leading to a decline in jobs, for many roles were being taken over by computers