Cart-isms Flashcards
ECaaS
E-commerce as a Service
SaaS
Software as a Service
FaaS
Fulfillment as a Service
MaaS
Marketing as a Service
CSaaS
Customer Service as a Service
MCM
Multi-Channel Marketing
OMS
Order Management System
WMS
Warehouse Management System
CX
Customer Experience
GMV
Gross Merchandise Value
ROAS
Return on Ad Spend
ROAS
Return on Ad Spend
Revenue ÷ Advertising Costs = ROAS
TBH
To be hired
AOV
Average Order Value
AOV
Average Order Value
Revenue ÷ Number of Orders = AOV
EOS
Entrepreneurial Operating System
CVR
Conversion Rate
CVR
Conversion Rate
Conversion Rate = Total number of conversions / Total number of sessions * 100
Conversion Rate = Total number of conversions / Total number of unique visitors * 100
Conversion Rate = Total number of conversions / Total number of leads * 100
DABA
Dynamic Ads for Broad Audience (Facebook related)
LIA
Local Inventory Ads
ERP
Enterprise resource planning
RTB
Real-time bidding
LTV
Lifetime Value
LTV
Lifetime Value
Lifetime Value = Avg Value of Sale x # of Transactions x Retention Time Period
BI
Business Intelligence
CAC
Customer acquisition cost
RFP
Request for Proposal
SOW
Statement of Work
SME
Small & Medium Enterprise OR
Subject Matter Expert (context dependent)
KPI
Key Performance Indicator
AOR
Agency of Record
eCRM
Electronic Customer Relationship Management
CRO
Conversion Rate Optimization
BDR
Business Development Representative
TFN
Toll Free Number
DSA
Dynamic Search Ads
QBR
Quarterly Business Reviews
TCV
Total contract Value
MTD
Month-to-Date
YMM
Year Make Model
PDM
Product Management
PDP
Product Detail Page
PLP
Product List
PCL
Product Category List
CPLPV
Cost Per Landing Page View
eCPC
Enhanced Cost Per Click
tROAS
Targeted Return On Ad Spend
ROAS
Return On Ad Spend
CLTV
Customer Lifetime Value
Customer Lifetime Value = Lifetime Value x Profit Margin
Average Purchase Value
Total Revenue / # of Purchases
Average Purchase Value
Measures the average sales value of each sales transaction you process.
Total Revenue / # of Purchases
Average Purchase Frequency Rate
The average number of transactions per customer per period.
of Purchases / Unique Customers
Average Customer Lifespan
The average number of days between first order date and last order date of all of your customers
Customers Lifespan Total / # of Customers Used in Equation
ETL
Extract, Track, Load