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Digital Marketing > Cart-isms > Flashcards

Cart-isms Flashcards

1
Q

ECaaS

A

E-commerce as a Service

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2
Q

SaaS

A

Software as a Service

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3
Q

FaaS

A

Fulfillment as a Service

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4
Q

MaaS

A

Marketing as a Service

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5
Q

CSaaS

A

Customer Service as a Service

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6
Q

MCM

A

Multi-Channel Marketing

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7
Q

OMS

A

Order Management System

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8
Q

WMS

A

Warehouse Management System

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9
Q

CX

A

Customer Experience

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10
Q

GMV

A

Gross Merchandise Value

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11
Q

ROAS

A

Return on Ad Spend

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12
Q

ROAS

A

Return on Ad Spend

Revenue ÷ Advertising Costs = ROAS

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13
Q

TBH

A

To be hired

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14
Q

AOV

A

Average Order Value

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15
Q

AOV

A

Average Order Value

Revenue ÷ Number of Orders = AOV

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16
Q

EOS

A

Entrepreneurial Operating System

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17
Q

CVR

A

Conversion Rate

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18
Q

CVR

A

Conversion Rate

Conversion Rate = Total number of conversions / Total number of sessions * 100
Conversion Rate = Total number of conversions / Total number of unique visitors * 100
Conversion Rate = Total number of conversions / Total number of leads * 100

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19
Q

DABA

A

Dynamic Ads for Broad Audience (Facebook related)

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20
Q

LIA

A

Local Inventory Ads

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21
Q

ERP

A

Enterprise resource planning

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22
Q

RTB

A

Real-time bidding

23
Q

LTV

A

Lifetime Value

24
Q

LTV

A

Lifetime Value

Lifetime Value = Avg Value of Sale x # of Transactions x Retention Time Period

25
Q

BI

A

Business Intelligence

26
Q

CAC

A

Customer acquisition cost

27
Q

RFP

A

Request for Proposal

28
Q

SOW

A

Statement of Work

29
Q

SME

A

Small & Medium Enterprise OR

Subject Matter Expert (context dependent)

30
Q

KPI

A

Key Performance Indicator

31
Q

AOR

A

Agency of Record

32
Q

eCRM

A

Electronic Customer Relationship Management

33
Q

CRO

A

Conversion Rate Optimization

34
Q

BDR

A

Business Development Representative

35
Q

TFN

A

Toll Free Number

36
Q

DSA

A

Dynamic Search Ads

37
Q

QBR

A

Quarterly Business Reviews

38
Q

TCV

A

Total contract Value

39
Q

MTD

A

Month-to-Date

40
Q

YMM

A

Year Make Model

41
Q

PDM

A

Product Management

42
Q

PDP

A

Product Detail Page

43
Q

PLP

A

Product List

44
Q

PCL

A

Product Category List

45
Q

CPLPV

A

Cost Per Landing Page View

46
Q

eCPC

A

Enhanced Cost Per Click

47
Q

tROAS

A

Targeted Return On Ad Spend

48
Q

ROAS

A

Return On Ad Spend

49
Q

CLTV

A

Customer Lifetime Value

Customer Lifetime Value = Lifetime Value x Profit Margin

50
Q

Average Purchase Value

A

Total Revenue / # of Purchases

51
Q

Average Purchase Value

A

Measures the average sales value of each sales transaction you process.

Total Revenue / # of Purchases

52
Q

Average Purchase Frequency Rate

A

The average number of transactions per customer per period.

of Purchases / Unique Customers

53
Q

Average Customer Lifespan

A

The average number of days between first order date and last order date of all of your customers

Customers Lifespan Total / # of Customers Used in Equation

54
Q

ETL

A

Extract, Track, Load

Digital Marketing (2 decks)

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