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Digital Marketing > Acronyms > Flashcards

Acronyms Flashcards

1
Q

Mktg

A

Marketing Abbreviation

Starting off the list of digital advertising acronyms and marketing abbreviations is the primary one: Mktg or Marketing!

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2
Q

AIDA

A

Attention, Interest, Desire, Action

It is a four-step purchase funnel where customers travel from attention to action

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3
Q

BANT

A

Budget, Authority, Need, Timeline
The BANT formula is there to determine whether their business prospects have the budget, authority, need, and timeline to buy what they sell.

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4
Q

BR

A

Bounce Rate

The percentage of the people who land on your web page and return within 3 seconds

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5
Q

CMO

A

Chief Marketing Officer

The CMO must know the marketing fundamentals and strategic thinker

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6
Q

COS

A

Content Optimization System

By using CMS, optimizing content for best user experience

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7
Q

CPA

A

Cost Per Action

A model in which an advertiser pays only for the action someone takes like a click, impression or sale.

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8
Q

CPL

A

Cost Per Lead

The amount it costs for your organization to acquire a lead

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9
Q

CR

A

Conversion Rate

CR is a sales acronym. The people who completed the desired action on a web page, such as making a purchase

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10
Q

CRO

A

Conversion Rate Optimization

The process of optimizing your website like the design of your website for increasing conversion rates

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11
Q

CTA

A

Call to Action

The call to action button is like sign up, subscription form, purchase, like, or follow button

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12
Q

DM

A

Direct Mail/Direct Message

A direct message is a private form of communication that is only visible to the sender and receiver.

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13
Q

PR

A

Public Relations

The professional maintenance of a good public image by a company.

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14
Q

PV

A

Page Views

The number of views or impressions that your web page has got.

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15
Q

QR Code

A

Quick Response Barcode:

These are the codes that marketers generate to bridge offline and online marketing.

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16
Q

RT

A

Retweet

A retweet is when you repost the tweet of someone else or one of your own.

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17
Q

SEO

A

Search Engine Optimization

SEO comes under the SEO acronyms. The optimization of your website for getting ranked in search engine result pages.

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18
Q

SMM

A

Social Media Marketing

It is the use of social media platforms to promote a product or service.

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19
Q

UI

A

User Interface

A good user interface provides user-friendly experience by allowing users to interact.

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20
Q

URL

A

Uniform Resource Locator

URL is actually the web address.

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21
Q

UV

A

Unique Visitor

A person who visits your website more than once within a defined period of time.

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22
Q

UX

A

User Experience

The overall experience that a customer has with your business.

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23
Q

B2B

A

Business to Business

It is a communication between two different businesses.

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24
Q

B2C

A

Business to Customer

The communication between a customer and a business.

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25
Q

CMS

A

Content Management System
A web application that is specifically designed to make the process of creating, editing, and managing website easy for non-technical users.

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26
Q

CRM

A

Customer Relationship Management

It is the relationship of your business with the customers.

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27
Q

GA

A

Google Analytics

A service by Google to provide you with detailed statistics about your website’s traffic.

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28
Q

KPI

A

Key Performance Indicator
In the first step, you must be aware of the goals and success metrics of your business. They should be the indicators of your success.

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29
Q

MAP

A

Marketing Automation Platform

It is the use of software to automate marketing activities.

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30
Q

RSS

A

Rich Site Summary

An RSS feed provides you with the website’s updated information. The customers don’t need to open the website.

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31
Q

PPC

A

(Pay Per Click):

PPC comes under the PPC acronyms. A model when a marketer gets a certain amount when it’s publisher’s ad is clicked.

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32
Q

CPC

A

Cost Per Click

The amount of money spent to get an ad clicked when running PPC campaigns.

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33
Q

CTR

A

Click Through Rate

The percentage of the number of clicks on CTA over the total number of people that can click.

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34
Q

ABC

A

Always Be Closing

The seller must know about always be a closing acronym. Try to be close to the customer.

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35
Q

AE

A

Account Executive

As the name implies, the head of the accounts of an organization is the account executive.

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36
Q

AIDA

A

Attention, Interest, Desire, Action

It is a four-step purchase funnel where customers travel from attention to action.

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37
Q

AM

A

Account Manager

The person who manages the accounts of an organization.

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38
Q

ARPA

A

Average Revenue Per Account

It is the average revenue generated by an account.

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39
Q

BDR

A

Business Development Representative

The person who is responsible for representing the development of a business.

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40
Q

CLTV

A

Customer Lifetime Value

It is a prediction of the net profit attributed to the entire future relationship with the customer.

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41
Q

COB

A

Close of Business

It means EOD (End of Day) that is 5 P.M

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42
Q

CX

A

Customer Experience

The customer’s experience with the organization.

43
Q

FAB

A

Features, Advantages, Benefits

The seller must know about the features of the product before interacting with the customer.

44
Q

ICP

A

Ideal Customer’s profile

The customer’s profile is actually created from the buyer’s persona.

45
Q

ILV

A

Inbound Lead Velocity

The measurement of the rate at which leads are increasing.

46
Q

MOM

A

Month over Month

The month over month revenue report is more important than a year over year for business growth.

47
Q

MQL

A

Marketing Qualified Leads

A customer that has an interest in your product or service and can become a customer is MQL.

48
Q

SLA

A

Service Level Agreement

SLA is a type of commitment between a service provider and a client.

49
Q

ROI

A

Return on Investment

ROI is calculated for checking about, what is the return on a particular investment.

50
Q

AOV

A

Average Order Value

What is the average of the orders received?

51
Q

AR

A

Augmented Reality

It is a technology that superimposes a computer-generated image on the user’s view of the real world.

52
Q

AS

A

Article Submission

It is a process of submitting an article related to your website.

53
Q

BH

A

Black Hat

The people who increase their page’s rank in SEO through illegal means.

54
Q

BL

A

Backlink

When a web page links to another page, it is called a backlink.

55
Q

CAPTCHA

A

Completely Automated Public Turing Test to Tell Computers and Humans Apart

It is a method to check whether the user is a person or robot.

56
Q

CF

A

Citation Flow

It is a number of predicting how influential a URL might be based on how sites link to it.

57
Q

DFO

A

Data Feed Optimization

It is the foundation of any google shopping feed optimization strategy.

58
Q

DKI

A

Dynamic Keyword Insertion
It is a feature provided by Google Ads, Microsoft AdCenter, and Yahoo. It is a process of dynamically inserting a keyword.

59
Q

DLR

A

Deep Link Ratio
It is the comparison of the number of backlinks that go to pages under the top-level of the website to the total number of backlinks of the entire website.

60
Q

DMoz

A

Directory Mozilla

It is a multilingual open-content directory of World Wide Web links.

61
Q

DMP

A

Data Management Platform

It is a platform used for collecting and managing data, mainly for digital marketing purposes.

62
Q

DNS

A

Domain Name System

It is the system of naming the domains.

63
Q

DR

A

Domain Ranking

The system of ranking the domains in the search engines.

64
Q

DR

A

Direct Response

The response of the customers to the business that is only shown to the organization.

65
Q

DS

A

Directory Submission

It is the process of submitting the directory to the search engine.

66
Q

EPM

A

Earning per Month

It is to know what are the earnings of your business per month.

67
Q

ESP

A

Email Service Provider

The providers which are enabling you to send and receive emails like Google, Yahoo, etc.

68
Q

FBML

A

Facebook Markup Language

The coding language of Facebook is called FBML.

69
Q

FTP

A

File Transfer Protocol
It is a standard network protocol that is used for the transfer of computers between a client and a server on a computer network.

70
Q

GAS

A

Guaranteed Article Submission

It means getting a guaranteed one-way link permanently.

71
Q

GIS

A

Google Image Search

The process of searching for images on Google.

72
Q

GWT

A

Google Webmaster Tools

The tools of digital marketing are provided by Google.

73
Q

GYM

A

Google Yahoo MSN

It is the abbreviation for search engines like Google, Yahoo, and Microsoft Network.

74
Q

H1

A

Level 1 Heading Markup

It is the level one heading in a website.

75
Q

H2

A

Level 2 Heading Markup

It is the second level heading on a website.

76
Q

Href

A

Hypertext Reference

It is an attribute that is used to link another web page or a different portion of the same page.

77
Q

IBL

A

Inbound Links

These are the links on other webpages that direct customers to your webpage.

78
Q

IM

A

Internet Marketing

It is the marketing that is done on the internet.

79
Q

IP

A

Internet Protocol

Every internet server has a unique code that is called internet protocol.

80
Q

ISP

A

Internet Service Provider

There are a lot of internet service providers like PTCL.

81
Q

LB

A

Link Building

Link building is a process of getting links from another website.

82
Q

LPO

A

Landing Page Optimization

The optimization of the page which the people visit, usually the home page.

83
Q

LSEO

A

Local SEO

The SEO is done on the local level.

84
Q

LTKW

A

Long Tail Keywords

These are the keywords that have more than 3 words.

85
Q

MTO

A

Meta Tags Optimization
Meta tags are invisible tags that provide data about your page to search engines. Their optimization means a lot while ranking in SERPs.

86
Q

NAP

A

Name Address Phone Number

This acronym is used while making the buyer’s persona

87
Q

NSEO

A

Negative SEO

It means the practice of black hat SEO.

88
Q

OBL

A

Outbound Link

These are the links that are going to direct the user to another specific webpage or website.

89
Q

OS

A

Operating System

It is the low-level software that helps to do basic functions in SEO.

90
Q

OWBL

A

One-way Backlink

These are the backlinks that are only one way.

91
Q

PBN

A

Private Blog Network

It is the set of domains that you or other people own.

92
Q

PDF

A

Portable Document Format

It is the format of saving the documents.

93
Q

PFP

A

Pay for Performance

The pay that is provided on the basis of your performance. It’s a bonus.

94
Q

QA

A

Quality Assurance

It is the assurance of quality while writing anything.

95
Q

QS

A

Quality Score

It is Google’s rating of the quality and relevance of both your keywords and pay per click ads.

96
Q

RTD

A

Real-Time Data

It is the information that is delivered immediately after collection. No delay in timeliness.

97
Q

SER

A

Search Engine Ranking

Every search engine ranks the website or web pages on the basis of the quality score.

98
Q

SERPs

A

Search Engine Result Pages

These are the pages that are shown by the search engine when a user searches for some keywords.

99
Q

SNS

A

Social Networking Service

It is a medium for establishing social networking of people who share interests.

100
Q

TLD

A

Top Level Domain
A top-level domain is the last segment of the domain name that follows immediately after the dot. For example, .com,. ed, .co etc.

101
Q

KISS

A

Keep It Simple Stupid
This is personally my favorite digital marketing acronym – and what that I have to, quite frankly, remind myself to do on a daily basis. Sometimes, a simple straight-forward campaign or explanation can be the best approach in digital marketing.

102
Q

UTM

A

Urchin Tracking Module

codes are snippets of code — attached to the end of a URL — used to measure the effectiveness of digital marketing campaigns. They are also used to pinpoint specific sources of traffic to your website. UTM codes, at a minimum, include a traffic source, a medium, and a campaign name.

103
Q

OOH

A

Out Of Home Advertising

Billboards
Busses
Posters
Tube system, metro, and other travel locations
Airport
Taxis
Street furniture

Digital Marketing (2 decks)

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