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Acronyms Flashcards

1
Q

Mktg

A

Marketing Abbreviation

Starting off the list of digital advertising acronyms and marketing abbreviations is the primary one: Mktg or Marketing!

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2
Q

AIDA

A

Attention, Interest, Desire, Action

It is a four-step purchase funnel where customers travel from attention to action

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3
Q

BANT

A

Budget, Authority, Need, Timeline
The BANT formula is there to determine whether their business prospects have the budget, authority, need, and timeline to buy what they sell.

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4
Q

BR

A

Bounce Rate

The percentage of the people who land on your web page and return within 3 seconds

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5
Q

CMO

A

Chief Marketing Officer

The CMO must know the marketing fundamentals and strategic thinker

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6
Q

COS

A

Content Optimization System

By using CMS, optimizing content for best user experience

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7
Q

CPA

A

Cost Per Action

A model in which an advertiser pays only for the action someone takes like a click, impression or sale.

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8
Q

CPL

A

Cost Per Lead

The amount it costs for your organization to acquire a lead

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9
Q

CR

A

Conversion Rate

CR is a sales acronym. The people who completed the desired action on a web page, such as making a purchase

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10
Q

CRO

A

Conversion Rate Optimization

The process of optimizing your website like the design of your website for increasing conversion rates

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11
Q

CTA

A

Call to Action

The call to action button is like sign up, subscription form, purchase, like, or follow button

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12
Q

DM

A

Direct Mail/Direct Message

A direct message is a private form of communication that is only visible to the sender and receiver.

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13
Q

PR

A

Public Relations

The professional maintenance of a good public image by a company.

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14
Q

PV

A

Page Views

The number of views or impressions that your web page has got.

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15
Q

QR Code

A

Quick Response Barcode:

These are the codes that marketers generate to bridge offline and online marketing.

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16
Q

RT

A

Retweet

A retweet is when you repost the tweet of someone else or one of your own.

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17
Q

SEO

A

Search Engine Optimization

SEO comes under the SEO acronyms. The optimization of your website for getting ranked in search engine result pages.

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18
Q

SMM

A

Social Media Marketing

It is the use of social media platforms to promote a product or service.

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19
Q

UI

A

User Interface

A good user interface provides user-friendly experience by allowing users to interact.

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20
Q

URL

A

Uniform Resource Locator

URL is actually the web address.

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21
Q

UV

A

Unique Visitor

A person who visits your website more than once within a defined period of time.

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22
Q

UX

A

User Experience

The overall experience that a customer has with your business.

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23
Q

B2B

A

Business to Business

It is a communication between two different businesses.

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24
Q

B2C

A

Business to Customer

The communication between a customer and a business.

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25
CMS
Content Management System A web application that is specifically designed to make the process of creating, editing, and managing website easy for non-technical users.
26
CRM
Customer Relationship Management | It is the relationship of your business with the customers.
27
GA
Google Analytics | A service by Google to provide you with detailed statistics about your website’s traffic.
28
KPI
Key Performance Indicator In the first step, you must be aware of the goals and success metrics of your business. They should be the indicators of your success.
29
MAP
Marketing Automation Platform | It is the use of software to automate marketing activities.
30
RSS
Rich Site Summary | An RSS feed provides you with the website’s updated information. The customers don’t need to open the website.
31
PPC
(Pay Per Click): | PPC comes under the PPC acronyms. A model when a marketer gets a certain amount when it’s publisher’s ad is clicked.
32
CPC
Cost Per Click | The amount of money spent to get an ad clicked when running PPC campaigns.
33
CTR
Click Through Rate | The percentage of the number of clicks on CTA over the total number of people that can click.
34
ABC
Always Be Closing | The seller must know about always be a closing acronym. Try to be close to the customer.
35
AE
Account Executive | As the name implies, the head of the accounts of an organization is the account executive.
36
AIDA
Attention, Interest, Desire, Action | It is a four-step purchase funnel where customers travel from attention to action.
37
AM
Account Manager | The person who manages the accounts of an organization.
38
ARPA
Average Revenue Per Account | It is the average revenue generated by an account.
39
BDR
Business Development Representative | The person who is responsible for representing the development of a business.
40
CLTV
Customer Lifetime Value | It is a prediction of the net profit attributed to the entire future relationship with the customer.
41
COB
Close of Business | It means EOD (End of Day) that is 5 P.M
42
CX
Customer Experience | The customer’s experience with the organization.
43
FAB
Features, Advantages, Benefits | The seller must know about the features of the product before interacting with the customer.
44
ICP
Ideal Customer’s profile | The customer’s profile is actually created from the buyer’s persona.
45
ILV
Inbound Lead Velocity | The measurement of the rate at which leads are increasing.
46
MOM
Month over Month | The month over month revenue report is more important than a year over year for business growth.
47
MQL
Marketing Qualified Leads | A customer that has an interest in your product or service and can become a customer is MQL.
48
SLA
Service Level Agreement | SLA is a type of commitment between a service provider and a client.
49
ROI
Return on Investment | ROI is calculated for checking about, what is the return on a particular investment.
50
AOV
Average Order Value | What is the average of the orders received?
51
AR
Augmented Reality | It is a technology that superimposes a computer-generated image on the user’s view of the real world.
52
AS
Article Submission | It is a process of submitting an article related to your website.
53
BH
Black Hat | The people who increase their page’s rank in SEO through illegal means.
54
BL
Backlink | When a web page links to another page, it is called a backlink.
55
CAPTCHA
Completely Automated Public Turing Test to Tell Computers and Humans Apart It is a method to check whether the user is a person or robot.
56
CF
Citation Flow | It is a number of predicting how influential a URL might be based on how sites link to it.
57
DFO
Data Feed Optimization | It is the foundation of any google shopping feed optimization strategy.
58
DKI
Dynamic Keyword Insertion It is a feature provided by Google Ads, Microsoft AdCenter, and Yahoo. It is a process of dynamically inserting a keyword.
59
DLR
Deep Link Ratio It is the comparison of the number of backlinks that go to pages under the top-level of the website to the total number of backlinks of the entire website.
60
DMoz
Directory Mozilla | It is a multilingual open-content directory of World Wide Web links.
61
DMP
Data Management Platform | It is a platform used for collecting and managing data, mainly for digital marketing purposes.
62
DNS
Domain Name System | It is the system of naming the domains.
63
DR
Domain Ranking | The system of ranking the domains in the search engines.
64
DR
Direct Response | The response of the customers to the business that is only shown to the organization.
65
DS
Directory Submission | It is the process of submitting the directory to the search engine.
66
EPM
Earning per Month | It is to know what are the earnings of your business per month.
67
ESP
Email Service Provider | The providers which are enabling you to send and receive emails like Google, Yahoo, etc.
68
FBML
Facebook Markup Language | The coding language of Facebook is called FBML.
69
FTP
File Transfer Protocol It is a standard network protocol that is used for the transfer of computers between a client and a server on a computer network.
70
GAS
Guaranteed Article Submission | It means getting a guaranteed one-way link permanently.
71
GIS
Google Image Search | The process of searching for images on Google.
72
GWT
Google Webmaster Tools | The tools of digital marketing are provided by Google.
73
GYM
Google Yahoo MSN | It is the abbreviation for search engines like Google, Yahoo, and Microsoft Network.
74
H1
Level 1 Heading Markup | It is the level one heading in a website.
75
H2
Level 2 Heading Markup | It is the second level heading on a website.
76
Href
Hypertext Reference | It is an attribute that is used to link another web page or a different portion of the same page.
77
IBL
Inbound Links | These are the links on other webpages that direct customers to your webpage.
78
IM
Internet Marketing | It is the marketing that is done on the internet.
79
IP
Internet Protocol | Every internet server has a unique code that is called internet protocol.
80
ISP
Internet Service Provider | There are a lot of internet service providers like PTCL.
81
LB
Link Building | Link building is a process of getting links from another website.
82
LPO
Landing Page Optimization | The optimization of the page which the people visit, usually the home page.
83
LSEO
Local SEO | The SEO is done on the local level.
84
LTKW
Long Tail Keywords | These are the keywords that have more than 3 words.
85
MTO
Meta Tags Optimization Meta tags are invisible tags that provide data about your page to search engines. Their optimization means a lot while ranking in SERPs.
86
NAP
Name Address Phone Number | This acronym is used while making the buyer’s persona
87
NSEO
Negative SEO | It means the practice of black hat SEO.
88
OBL
Outbound Link | These are the links that are going to direct the user to another specific webpage or website.
89
OS
Operating System | It is the low-level software that helps to do basic functions in SEO.
90
OWBL
One-way Backlink | These are the backlinks that are only one way.
91
PBN
Private Blog Network | It is the set of domains that you or other people own.
92
PDF
Portable Document Format | It is the format of saving the documents.
93
PFP
Pay for Performance | The pay that is provided on the basis of your performance. It’s a bonus.
94
QA
Quality Assurance | It is the assurance of quality while writing anything.
95
QS
Quality Score | It is Google’s rating of the quality and relevance of both your keywords and pay per click ads.
96
RTD
Real-Time Data | It is the information that is delivered immediately after collection. No delay in timeliness.
97
SER
Search Engine Ranking | Every search engine ranks the website or web pages on the basis of the quality score.
98
SERPs
Search Engine Result Pages | These are the pages that are shown by the search engine when a user searches for some keywords.
99
SNS
Social Networking Service | It is a medium for establishing social networking of people who share interests.
100
TLD
Top Level Domain A top-level domain is the last segment of the domain name that follows immediately after the dot. For example, .com,. ed, .co etc.
101
KISS
Keep It Simple Stupid This is personally my favorite digital marketing acronym – and what that I have to, quite frankly, remind myself to do on a daily basis. Sometimes, a simple straight-forward campaign or explanation can be the best approach in digital marketing.
102
UTM
Urchin Tracking Module codes are snippets of code — attached to the end of a URL — used to measure the effectiveness of digital marketing campaigns. They are also used to pinpoint specific sources of traffic to your website. UTM codes, at a minimum, include a traffic source, a medium, and a campaign name.
103
OOH
Out Of Home Advertising ``` Billboards Busses Posters Tube system, metro, and other travel locations Airport Taxis Street furniture ```

Digital Marketing (2 decks)

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