cards 3 Flashcards
what is the theory of planned behaviour (TPB)?
it predicts pro-environmental behaviour in individuals
1. attitude
2. subjective norm
3. perceived control
what is the theory of norm activation model (NAM)?
this explains what drive the subjective norm
1. awareness of consequences (AC)
2. ascription of responsibility (AR)
what is the theory of value-belief-norm (VBN)?
is based on the NAM and focuses on how one is influenced to see the ecological worldview (biospheric, altruistic, egoistic)
what is social norm
rule of behaviour that is considered acceptable in a group
descriptive norm
perception about which behaviours are common
injuctive norm
perception which behaviour are typically approved or disapproved
what further dominates the environmental behaviour
- cost and benefit
- affect
- contextual behaviour
- habitual behavirou
- cultural influences
Intervention for behaviour
- information/ education
- promps/ message framing
- commitments
- defaulds
structural changes
internevtions that changes the consequences of behavior
- feedback
- non-monetary rewards
- financial incentives
why is education not always chaning behavior
knowledge -action gap
intervention resource use
- changing the default setting
- reporting on use
- charge on disposable cups