CANVAS QUIZ: Chapter 8

Question 1

Most agents meet with prospective homebuyers:

Answer 1

a. after the buyers have done extensive research online.

Question 2

Businesses that have physical (rather than virtual or online) presences are referred to as:

Answer 2

c. brick and mortar

Question 3

The majority of the people in the U.S:

Answer 3

• have smartphones.
• have access to the internet.
• utilize some sort of social media.

Question 4

MLS data is updated every:

Answer 4

c. 15 minutes.

Question 5

Which of the following real estate websites is NOT open to the public?

Answer 5

d. MLS

Question 6

The ability to select and cultivate a subgroup of people to whom you directly promote your services in a way strategically designed to satisfy their specific needs and preferences is best described as:

Answer 6

b. target/niche marketing.

Question 7

The people in your target market are collectively referred to as your:

Answer 7

b. sphere of influence.

Question 8

Unpaid communication and relationships with public audiences is best described as:

Answer 8

a. public relations (PR).

Trick question. PUBLICITY is a form of unpaid placement of information that promotes a broker, brokerage, or salesperson. Key is actively promoting rather than general communications with the public.

Question 9

A collection of large amounts of data from several Multiple Listing Services allowing them to be put onto one site for easier comparison is called:

Answer 9

a. MLS aggregation

Question 10

Domain names should be considered very valuable as they are now officially considered:

Answer 10

a. cyber real estate.

Question 11

If you are not within range of a Wi-Fi connection you can set up an Internet connection for your cell phone by:

Answer 11

b. creating a personal hotspot.

Question 12

The process of getting a listing’s information displayed on numerous other websites around the internet is called:

Answer 12

a. advertising

Question 13

Which is by far the most often visited social networking site on the internet?

Answer 13

d. Facebook

Question 14

A type of barcode that consists of square dots arranged in a square grid on a white background which can be read by an imaging device and processed is called a(n):

Answer 14

b. quick response (QR) code.

Question 15

A “red flag” warning of a potential rental fraud is:

Answer 15

• an advertised rental rate low for the area.
• a requirement that advance payment of rents and deposits be made via cash or wire transfer.
• the unwillingness of the prospective landlord or agent to meet in person.

Question 16

The study and prediction of things people do as they age is called:

Answer 16

b. demographics.

Question 17

What is the segment of the U.S. population born between 1982 and 2004 referred to as?

Answer 17

a. millennials

Question 18

Which popular social networking site allows you to target a large audience of followers using short messages of 140 characters or less?

Answer 18

c. Twitter.com

Question 19

Once considered an online resume site, which of the following has over 600 million users and is considered an online social site for “business professionals” to connect, network and engage?

Answer 19

b. LinkedIn.com

Question 20

Which of the following can be considered a “niche” marketing opportunity?

Answer 20

• divorcing couples
• luxury properties
• urban living specialist