CANVAS QUIZ: Chapter 2

Question 1

The website “Realtor.com” is associated with:

a) The California Department of Real Estate.
b) The National Association of Realtors.
c) The Consumer Protection Bureau.
d) The California Housing Authority.

Answer 1

b) The National Association of Realtors.

Question 2

A good source for finding properties for sale by owners (FSBOs) is/are:

a) Craigslist.
b) newspaper ads.
c) bulletin boards.
d) all of the above.

Answer 2

d) all of the above.

Question 3

The general purpose of advertising is:

a) meet the clients.
b) bring the clients into the office.
c) build rapport with the clients.
d) all of the above.

Answer 3

d) all of the above.

Question 4

In order to call yourself a REALTOR® you must:

a) be a broker for two years.
b) have business cards printed with the word REALTOR® ON THEM.
c) be a member of the National Association of REALTORS® (NAR)
d) have a bachelor’s degree from an accredited university.

Answer 4

c) be a member of the National Association of REALTORS® (NAR)

Question 5

Postcards and door hangers (that don’t require opening to view) are considered:

a) illegal by the US Postal Service.
b) poor advertising techniques.
c) indirect mail.
d) direct mail.

Answer 5

d) direct mail.

Question 6

Open houses are:

a) an opportunity to find buyers.
b) an opportunity to find sellers.
c) a planned period of time during which a property is held open for public viewing.
d) all of the above.

Answer 6

d) all of the above.

Question 7

Whenever an advertisement is the “first point of contact, it must include:

a) your DRE license number.
b) your home phone number.
c) the number of clients you currently represent.
d) all of the above.

Answer 7

a) your DRE license number.

Question 8

Which of the following would be considered a “negative” of homeownership?

a) lack of liquidity
b) equity buildup
c) forced savings
d) inflation protection

Answer 8

a) lack of liquidity

Question 9

Internet sites, yard signs, bus or bench signs are all examples of:

a) ineffective real estate advertising.
b) overly costly real estate advertising.
c) effective real estate advertising.
d) none of the above.

Answer 9

c) effective real estate advertising.

Question 10

Real estate advertising and sales campaigns should be based on:

a) market research.
b) buyer-reaction surveys.
c) client feedback.
d) all of the above.

Answer 10

d) all of the above.

Question 11

Writing an effective ad involves the time-tested method of:

a) APLA
b) AIDA
c) ADHDA
d) ALTA

Answer 11

b) AIDA (attention, interest, desire, action)

Question 12

In a very competitive real estate market:

a) salespersons’ commission splits are usually lower.
b) salespersons’ commission splits are usually higher.
c) brokers absorb advertising costs, rather than passing some of them onto agents.
d) none of the above.

Answer 12

b) salespersons’ commission splits are usually higher.

Question 13

Advertising of real estate credit is under the jurisdiction of the:

a) Consumer Finance Protection Bureau.
b) California Bureau of Real Estate.
c) Supreme Court.
d) IRS.

Answer 13

a) Consumer Finance Protection Bureau.

Question 14

The “I” in the advertising formula AIDA stands for:

a) interest.
b) integrity.
c) impulsiveness.
d) illustrate.

Answer 14

a) interest.

Question 15

The APR and all other financing terms must be mentioned in an ad:

a) only if the ad runs longer than 30 days.
b) only if the lender requires it.
c) if any financing term is mentioned.
d) none of these answers are correct.

Answer 15

c) if any financing term is mentioned.

Question 16

Title insurance companies, probate attorneys and divorce attorneys are often considered:

a) unhelpful to a real estate licensee.
b) employees of a brokerage.
c) professional business contacts in your sphere of influence.
d) none of the above.

Answer 16

c) professional business contacts in your sphere of influence.

Question 17

LinkedIn is a:

a) private real estate club.
b) dance step.
c) smartphone operating system.
d) professional/social networking site.

Answer 17

d) professional/social networking site.

Question 18

If you are doing your job well, you should be able to ask for referrals from:

a) past clients.
b) current clients.
c) professional business contacts.
d) all of the above.

Answer 18

d) all of the above.

Question 19

The most frequently requested form of communication between client and agent is:

a) US mail.
b) text messaging.
c) emailing.
d) personal visits.

Answer 19

b) text messaging.

Question 20

Which of the following is considered a method to achieve a good response to an open house?

a) Place an open house sign on property one week before the open house
b) Advertise the open house in a local newspaper and your MLS
c) Invite numerous neighborhoods about the open house in person, by phone, or with postcards.
d) All of the above.

Answer 20

d) All of the above.