Campaign

Question 1

Add set

Answer 1

Ad sets contain one or more ads. You’ll define your targeting, budget, schedule, and placement at the ad set level.

Question 2

Reach

Answer 2

The number of people who saw your ads at least once. Keep in mind that reach is different from impressions, which may include multiple views of your ads by the same people. Think of reach as the number of unique people who see your content

Question 3

CPM

Answer 3

The average cost per 1,000 impressions.

Question 4

Impressions

Answer 4

The number of times your ads were viewed.

Question 5

Ad

Answer 5

The creative you use makes up an ad.

Question 6

Campaign

Answer 6

: A campaign contains one or more ad sets and ads. You’ll choose one advertising objective for each of your campaigns.

Question 7

Relevance (релевантност) Score (оценка

Answer 7

): A rating from 1 to 10 that estimates (оценява) how well your target audience is responding to your ad.

Question 8

Page Engagement

Answer 8

The total number of actions that people took on your Facebook Page and its posts, attributed to your ads.

Question 9

Frequency

Answer 9

The average number of times each person saw your ad.

Question 10

Post Engagement

Answer 10

The total number of actions that people take involving your ads (or all posts, in some cases).

Question 11

Placement

Answer 11

Where ad units (елементи) will appear. Options include Desktop and/or News Feed (Desktop and/or Mobile

Question 12

Link Clicks

Answer 12

A link click measures only the click on a link and does not take into consideration whether the page was loaded or not. 2. What does link clicks mean on Facebook ads? This means the number of clicks on links within the ad that led to advertiser-specified destinations, whether those destinations be on or off Facebook.

Question 13

Facebook Business Manager

Answer 13

A tool for managing access to Pages and ad accounts, geared (насочени) towards companies who need to give different permissions to lots of people.