C8 Flashcards

1
Q

What is Culture?

A

Everything humans learn and share as members of society

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2
Q

What are the two essentials of Culture?

A

Learning & Sharing

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3
Q

What are the two elements of Culture?

A

Values, Myths, Norms, Laws, Rituals, Customs, Knowledge, Science, Technology, Arts

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4
Q

What is Material Culture?

A

All man made physical things

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5
Q

What are the characteristics of Culture?

A

Culture is Learned, Culture is Adaptive, Culture Regulates Society, Culture is Environmental, Culture Makes Efficient Living, Cultures are Hierarchical

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6
Q

What is enculturation?

A

The process of learning culture

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7
Q

What is acculturation?

A

Process of adapting to and acquiring another culture

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8
Q

What are Eastern vs Western Values?

A

Collective Identity, Inner Harmony, Respect for Tradition, Respect for Hierarchy, Consensus

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9
Q

What are Hofstede’s Cultural Value Dimensions?

A

Individualism vs Collectivism, Power Distance, Uncertainty Avoidance, Masculinity vs Femininity, High Context vs Low Context

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10
Q

What are the Marketing Blunders?

A

Lost in Translation, Written Scripts, Colors, Numbers and other Symbols, Standards of Nudity and Taboo Topics, Product Consumption Differences

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11
Q

What is Cultural Ethnocentrism?

A

The belief in the superiority in one’s own culture

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