C11 Flashcards
Create the Five Faces of Satisfaction -
What is the consumer mental process in consumer post choice processes Decision Confirmation
Experience Evaluation
What is the consumer action process in consumer post choice processes acquisition
consumption
What is the future action process in consumer post choice processes exit
voice
What is the post choice experience Decision Confirmation
Cognitive Dissonance(Buyer’s Remorse)
What is the expectation confirmation model of consumer satisfaction-dissatisfaction Experience/Repurchase Expectations
Performance Met Expectations –> Satisfaction/Dissatisfaction
What determines product quality and satisfaction? performance outcome
performance consistency
What is outcome and interaction quality as factors in consumer satisfaction with services Outcome & Interaction Quality –> Consumer Judgement of Service Quality –> Consumer Satisfaction
What can we do about America’s waste problem? Reduce
Reuse
What is the two factor model of consumer recycling behavior? Ability/Opportunity to Recycle
Motivation to Recycle