C6: Opportunity Identification Flashcards
Entrepreneurial Process of Opportunity (4)
Identify Opportunity
Analyze Opportunities and Choose 1
Test Solution
Validated, gain resources
What is central to entrepreneurship
Opportunity identification
Opportunity components
pain point and solution
Paint Point
situation where something can be improved.
When does a Paint Point Occur?
value can be created for the customer and captured by creator
Solution
conception of how to make improvement
Is it possible for Paint Points to have a bounce effect?
Yes, if the solution does not solve the pain point and instead makes it worse
Good Opportunities (5)
- Bother or Bug People
- Gaps in market
- New science and technology
- Changes in world (trends)
- Solutions in fields applied to another
Opportunity Identification Takeaways
- Look at Surroundings
- Original or old ideas
What if someone creates a company with same pain point as you?
Go ahead with yours and add your own spin and differentiation
What if a company currently exists similar to you idea
Don’t abandon, dig deeper and find what they are missing
Pitch
Short summary used to quickly and simply define start up idea and value proposition
How many domains of Attractive Opportunities
7
What are the 4 sides of market domain matrix
Macro, Micro, Market and Industry
Market
group of set buyers having a willingness and ability to buy products to satisfy wants and needs
Industry
sellers or organizations that offer products similar or substitutes
Macro
Large and Growing Markets
Structurally Attractive Industry
Micro
Superior Benefit to segment
competitive advantage over present and near future
Market Attractiveness
Macro and Market
Industry Attractiveness
Macro and Industry
Target Segment Benefits and Attractiveness
Micro and Market
Sustainable Advantage
Micro and Industry
Mistake 1 of Matrix
Forget Industry
Mistake 2 of Matrix
Forget Micro Level
Last 3 areas of Opportunity Evaluation
Social Impact
Environment Impact
Personal Fit