C6: Opportunity Identification Flashcards

1
Q

Entrepreneurial Process of Opportunity (4)

A

Identify Opportunity
Analyze Opportunities and Choose 1
Test Solution
Validated, gain resources

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2
Q

What is central to entrepreneurship

A

Opportunity identification

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3
Q

Opportunity components

A

pain point and solution

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4
Q

Paint Point

A

situation where something can be improved.

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5
Q

When does a Paint Point Occur?

A

value can be created for the customer and captured by creator

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6
Q

Solution

A

conception of how to make improvement

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7
Q

Is it possible for Paint Points to have a bounce effect?

A

Yes, if the solution does not solve the pain point and instead makes it worse

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8
Q

Good Opportunities (5)

A
  1. Bother or Bug People
  2. Gaps in market
  3. New science and technology
  4. Changes in world (trends)
  5. Solutions in fields applied to another
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9
Q

Opportunity Identification Takeaways

A
  1. Look at Surroundings
  2. Original or old ideas
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10
Q

What if someone creates a company with same pain point as you?

A

Go ahead with yours and add your own spin and differentiation

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11
Q

What if a company currently exists similar to you idea

A

Don’t abandon, dig deeper and find what they are missing

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12
Q

Pitch

A

Short summary used to quickly and simply define start up idea and value proposition

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13
Q

How many domains of Attractive Opportunities

A

7

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14
Q

What are the 4 sides of market domain matrix

A

Macro, Micro, Market and Industry

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15
Q

Market

A

group of set buyers having a willingness and ability to buy products to satisfy wants and needs

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16
Q

Industry

A

sellers or organizations that offer products similar or substitutes

17
Q

Macro

A

Large and Growing Markets
Structurally Attractive Industry

18
Q

Micro

A

Superior Benefit to segment
competitive advantage over present and near future

19
Q

Market Attractiveness

A

Macro and Market

20
Q

Industry Attractiveness

A

Macro and Industry

21
Q

Target Segment Benefits and Attractiveness

A

Micro and Market

22
Q

Sustainable Advantage

A

Micro and Industry

23
Q

Mistake 1 of Matrix

A

Forget Industry

24
Q

Mistake 2 of Matrix

A

Forget Micro Level

25
Q

Last 3 areas of Opportunity Evaluation

A

Social Impact
Environment Impact
Personal Fit