C4: Strategic Choice Flashcards
Strategy and Tech Entrepreneur
Determine which is most appropriate and applicable to your company. Scan and analyze the market
Market S-Curve (Not technology)
X-axis
Y-Axis
shape
X- time
Y- extent of diffusion
more of an immediate slope, steeper than tech S-curve
Market S curve saturation (2)
product is diffused in the market, growth is stagnate
Do all products have the same Market S curve?
No, they all take off and become stagnate at different times
What is the Market S curve adopted from?
adopter categories who purchase the product at different points in its life cycle
Describe the shape of the Standard Technology Adoption Life Cycle Model
X-Axis
Y-Axis
Normal Distribution
X- time
Y-Adoption rate
First Phase of Adoption Life Cycle Model and description
Innovators
Second Phase of Adoption Life Cycle Model and description
Early Adopters
Third Phase of Adoption Life Cycle Model and description
Early Majority
Fourth Phase of Adoption Life Cycle Model and description
Late Majority
Fifth Phase of Adoption Life Cycle Model and description
Laggards
Geoff Moore - Technology Adoption Life Cycle evolution in community 4 phases
Early Market
Crossing Chasm
Inside Tornado
On Main Street
Geoff Moore - Technology Adoption Life Cycle
(Early Market)
buyers are early adopters, take chance on unproven technology
Geoff Moore - Technology Adoption Life Cycle
(Crossing the Chasm)
buyers are “pragmatists in pain”. Stuck with a problem and willing to try something new
Geoff Moore - Technology Adoption Life Cycle
(Inside Tornado)
buyers are “pragmatists going with herd”. Technology is proven, value superior to status quo, fear of not using it
Geoff Moore - Technology Adoption Life Cycle
(On Main Street)
buyers are maintaining their investments in a now broadly adopted technology
How to safely cross the chasm of your technology being adopted
Changing the value proposition for a given idea at the expense of early customers as different than early majority
Is crossing the chasm moving along the market S-curve?
No, it is changing commercialization strategy. (Market, distribution, pricing)
One of the most important first steps when launching new technology idea/innovation
identifying who is your most important target customer/segment
When identifying your most important customer what are you looking to fix
Their pain point
How to identity customer Anchor approach (3)
- Identify top market opportunities
- List of ideal Beachheads
- Prioritize Value Creation/Capture
What grid is used for beachhead identification
Market Matrix
Different products with different customers means
different competitors and collaborators
Does entrepreneurial strategy for technology ventures always depend on disruptive competition with established players?
Yes, co-operation is mandatory. Feedback on your idea/innovation/product
