C4: CSR Flashcards
Corporate Social Responsibility (CSR)
The actions of an organization that are targeted toward achieving a social benefit over and above maximizing profits for its shareholders & meeting all its legal obligations
CSR is also known as
- Corporate Citizenship
- Corporate Conscience
The definition assumes:
the corporation is operating in a competitive environment and that the managers of the corporations are committed to an aggressive growth strategy while complying with all federal, state and local legal obligations
Corporate’s legal obligations
- Payment of all taxes related to the profitable operation of the business
- Payment of all employer contributions for its workforce
- Compliance with all legal industry standards in operating in a safe working environment for its employees
- Delivering safe products for its customers
Instrumental Approach
The perspective that the only obligation of a corporation is to maximize profits for its shareholders in providing goods and services that meet the needs of its customers
Social Contract Approach
The perspective that the a corporation has an obligation to society over and above the expectations of its shareholders
Assumptions of Milton Friedman
- Unethical for corporation to do anything other than deliver the profits for which investors have entrusted
- Those profits should be earned without “deception or fraud”
- As an employee or the corporation, manager has an ethical obligation to fulfill his roles in delivering the expectations of his employers.
What’s the difference between Instrumental Approach and Social Contract Approach? (1)
Instrumental approach - corporation argues that they meet social obligations through the federal and state taxes, and therefore they should not be expected to contribute beyond that.
What’s the difference between Instrumental Approach and Social Contract Approach? (2)
Critiques of IA argue that it takes a simplistic view of the internal processes of a corporation in isolation, with no reference to the external consequences of the actions of corporations and its managers
- SCA acknowledge that there is a world outside that is impacted by the actions or corporation and since corporation depends on society for its existence & continued growth, there is an obligation for the corporation to met the demands of that society rather than just the demands of a targeted group of customers.
business argument “doing well by doing good”
Rather than waiting for the media or their customers to force them into better csr practices, many organizations are realizing that incorporating the interests of all their stakeholders instead of just their shareholders can generate positive media coverage, improved revenues and higher profit margins.
“doing well by doing good” - 2
easy policy to adopt and many organizations have started down that road by making charitable donations, underwriting projects in their local communities, sponsoring local events, and engaging in conversations with special interest groups about earth-friendly packaging materials and the use of more recyclable materials
Who asserts Five Driving Forces behind CSR?
Joseph F. Keefe
What are the Driving Forces behind CSR?
TKSGF
- Transparency
- Knowledge
- Sustainability
- Globalization
- The failure of public sector
Transparency:
Information-driven economy where business practices have become increasingly transparent
Companies can no longer sweep things under the rug - whatever they do will be known almost immediately
Knowledge
Information-based economy also means that consumers and investors have more information at their disposal than at any time in history
They can be more discerning and wield more influence
Consumers can choose between one companies over another based upon the companies’s environmental records