C1 - Key Terms - I&A Flashcards
Commercial radio station?
A station that generates revenue through advertising and sponsorship.
Contemporary and emerging media?
Refers to all types of communications based on digital technology.
Mass audiences?
Large groups of people that are targeted by media products. This is made much easier due to technological progress.
Digitally convergent platforms?
Where different media platforms merge with one another as a result of advances in technology. For example, the smartphone brings together different functions in one device: users can make phone calls, browse the internet, FaceTime, play games, watch films and listen to music. All of these would have previously been on separate platforms.
Royal Charter?
This initially established the BBC and is its constitutional basis. Until 2016 it was reviewed before renewal, every 10 years, by the government. Since 2016 it is every 11 years. The Charter sets out the public purpose of the BBC, grantees its independence and outlines the duties of the BBC Trust.
Hygge? (LNWH)
A Danish word which has been adopted by the British. It has a very specific meaning in Danish that has been difficult to translate exactly. It means enjoying life’s simple pleasures, for example the home, cooking and food, and family.
Watershed?
The time when it becomes permissible to broadcast programmes that are unsuitable for younger audiences. In the UK this is after 9pm.
Vertical integration?
In terms of the film industry, this refers to a film company that owns other companies across different stages of the process, for example a production company that owns a distributer.
Horizontal integration?
When different companies producing and selling similar products join together.
Social realist genre?
Refers to films that give an indication of what life is really like. They often explore wider social issues through the creation of emotional personal stories.
Grassroots campaign?
A marketing strategy that targets a small niche group often a particular community, in the hope that they will spread the word to a broader audience.
Disruptive-display advertising?
Advertising content that appears in unexpected places, for example in the plug of a newspaper, which arrests attention because it challenges expectations of what is typical.
Centre-right?
Describes a person, organisation or political party that has political views which are closer to capitalism and conservatism, but are not as extreme as some political viewpoints and therefore closer to the centre.
Centre-left?
Describes a person, organisation or political party that has political views which are closer to socialism than to capitalism and leans to the left.
Media democracy?
Refers to the way in which developments in technology have empowered citizens and promoted demographic ideals. Technology has given individuals the opportunity to participate in the media and journalism by creating content that allows them to report on current affairs and express opinions.
