C: Two-sided-markets

Question 1

Name a few important crowd based companies and their institutional ancestors

Answer 1

Banking –> Crowd Funding
Hotels –> Airbnb
DB, Flixbus –> BlablaCar
Kraftwerke-> dezentrale Energieversorgung
Mietwage–> Drivy

Question 2

Which five technologies facilitate platform innovation by reducing cost, increasing speed and expanding the scope between platforms?

Answer 2

Powerful chips
Cloud services
Pervasive Internet
Large bandwidth
Programming codes

Question 3

Name the respective Platform paradigm equivalent to the following components of “pipeline” businessmodels:
Ware house

Answer 3

Platform Ecosystem

Question 4

Name the respective Platform paradigm equivalent to the following components of “pipeline” businessmodels:
Supply Chain

Answer 4

Platform ecosystem

Question 5

Name the respective Platform paradigm equivalent to the following components of “pipeline” businessmodels:
Sales Comission

Answer 5

Social Feedback

Question 6

Name the respective Platform paradigm equivalent to the following components of “pipeline” businessmodels:
Command and Control

Answer 6

Algorithmic Decision Making

Question 7

Name the respective Platform paradigm equivalent to the following components of “pipeline” businessmodels:
Business Developement

Answer 7

Plug & Play (APIs)

Question 8

Name the respective Platform paradigm equivalent to the following components of “pipeline” businessmodels:
HR Management

Answer 8

Community Management

Question 9

Name the respective Platform paradigm equivalent to the following components of “pipeline” businessmodels:
Inventory Control

Answer 9

Liquidity Management

Question 10

Name the respective Platform paradigm equivalent to the following components of “pipeline” businessmodels:
Quality Control

Answer 10

Reputation Management

Question 11

Name the respective Platform paradigm equivalent to the following components of “pipeline” businessmodels:
Business Process Optimization

Answer 11

Data Science(!)

Question 12

What ist Multi-homing and what challenges does it bear?

Answer 12

More than one platform in the two-sided market.
Problem: Increased homing-costs (=switching costs). Induces a tendancy towards market concentration.

Question 13

What is a dis-balanced market and what problems occur for platforms on dis-balanced markets?

Answer 13

What? One market-side more powerful than the other–> actors from this side are much less frequent.
Problem: Exploitation from the platform operators (weil es sich lohnt amk)
Economic change for platforms.

Question 14

Are newspapers two-sided markets?

Answer 14

No. There is no both-sided benefit from reader to vendor – > no direct relationship

Question 15

Name six Platform Launch Strategies.

Answer 15

Single Target Group
Platform Staging
Subsidizing
Platform Envelopement
User Data Portability
Side Switching

Question 16

What two things can you say about pricing and equilibria in two-sided markets?

Answer 16

1.For a given price, there exist mutual critical masses for #suppliers and #demanders.
2. Only prices within a certain range [pmin;pmax] are feasible

Question 17

What can we learn from airbnbs growth formula?

Answer 17

Al factors are multiplicatively connected and depend on supply/demand-side elasticity.

Question 18

Describe Platform-Leakage and it’s drivers (or measures to prevent).

Answer 18

The actors of the platform interact outside of the platform and therefore the platform’s revenue is decreasing.
Drivers:
Low added value by platform
Low trust requirements
High comission fees
Tedious experience
Easy access/communication between users.
Repeated interactions
…