A: Introduction and Examples

Question 1

Name Design Elements that are used to build trust: Platform and User

Answer 1

• Title pictures (smiling faces) * Data protection measures
• Checking of advertisements before publication
• Checking of potential fake accounts / Warnings to users * Alleged action against racism and discrimination
• Privacy code for geodata services

Question 2

Name Design Elements that are used to build trust: User to user

Answer 2

• Secure communication (e.g., 2F authentication)
• User profiles (incl. pictures)
• Verification of user accounts

Question 3

Name three kinds of digital platforms, including functionality and examples

Answer 3

1 Transaction platform: Facilitate transactions between individuals and companies. ex.: uber, google, ebay

2 Inovation platform: Provide technologies, services and products on the basis of which individuals can develop further innovation. ex.: windows, salesforce, SAP

3 Integrated Platform: Combination of 1 and 2. ex: Apple, Facebook.

Question 4

Name changes in markets, competitive advantage and value creation from “classical” business models to plattform business models

Answer 4

Shift in:
Markets: From consumers to producers
Compet. A: From Resources to ecosystems
Value Creation: From Processes to interactions.

Question 5

Name eight key responsibilities of platform business modells compare to “classical” business modells

Answer 5

Coordination
Standardization
Matchmaking
Communication
Community
Trust and Reputation
Payment

Question 6

Name two kinds of multi-sided platforms and explain the difference

Answer 6

2-sided markets and 3-sided markets: More parties involved, different benefits (one sided or both ways).

Question 7

What does trust in platforms depend on?

Answer 7

unfamiliarity
customer self selection
naturel (HOST) selection