Byker

Question 1

What are the negative perceptions of Shields Road regarding articles?

Answer 1

• ‘undesirable’
• ‘Britain’s worsts shopping location’
• ‘just disgusting, they should be ashamed’
• ‘too many empty shops’
• ‘bit grotty’
• ‘named the least attractive shopping centre in Britain’

Question 2

What are the positive perceptions of Shields Road regarding articles?

Answer 2

• ‘plenary of independent business unlike most high streets’
• ‘it has cheap pints