Buy-ology

Question 1

____ = fighters (this is the 21st century bar fights) everyone is fighting for the customer’s discretionary money

Answer 1

Retail

Question 2

___ ___.bout the experience not just the product, emotionality, friendship
○ Association of the brand and happy or friendship – repeated paring
○ Chanel - no prices on anything, you have to interact with the salespeople but if you have to ask then you probably can’t afford it

Answer 2

Personal shopper

Question 3

New strategies
○ Fresh cosmetics - displayed the products in their raw form with no packaging
Made by ___ on __ date - personal

Answer 3

Lush

Question 4

“____ is the new money maker”
○ Fragrance makes a visual scene more attractive - store environment is more pleasing
The “muzak” of the new millennium”

Answer 4

smell

Question 5

Mall uses___ ___ of no outside light so you don’t know what time it is
○ Make you stay longer
○ “West Edmonton Mall in Alberta”
Amusement parks, ice skiing rink, themed hotel

Answer 5

Casino Strategy

Question 6

___/____ saves us a ton of time

Advantages: home, pjs, sitting in bet, no social interactions, no walking or asking, only clicking

Answer 6

Amazon/internet