Branding - Power Poses Flashcards
Perception of ___ is conveyed in many ways. Gender stereotyping, employment and earning, discrimination and negotiations, body language, communication patterns, employment and division of household labor.
Perception of power.
Stereotypes – beliefs (women are nurturing) Cognition=thoughts
Prejudice – evaluations (women are wonderful because they are nurturing or WEAK - sexism) Affect=feelings
Discrimination– behaviors (don’t hire men for daycare/ nanny jobs) behavior = action
Understanding Stereotypes
Understanding the Stereotypes: ____ vs ____. Consistent pattern across many patterns.
__ are seen as agentic: “bad but bold”
__ are seen as communal: “wonderful but weak”
Masculine vs Feminine
Men vs Women
Understanding the Stereotypes: ____ vs ____.
Agency = focus on self-promotion and achievement. “Independent, assertive, dominant, competitive”
Communion = focus on others, community. “nice, compassionate, kind, nurturing”
Masculine vs Feminine
Understanding the Stereotypes: ____ vs ____. Which is rewarded today? Which is more likable? “women are wonderful” content is positive, but has negative effects: jobs, success in school, confidence. PERPETUATING SEXISM
Masculine vs Feminine
How similar are __ and __? they’re the same. Women makes $.77 to every man’s dollar, $.69 (black women) $.57 (Latina women)
men and women
____. Sign of social dominance: dictate the flow of conversation. Men tend to – women more, but not other
men. Suggests women’s role in conversation is to sustain
and support whereas men’s role is to control &
define topic and who gets to speak
Communication - interruptions
___ power poses. Open, arms wide, arms behind head, leaning back, feet up on desk, both hands on table leaning, hands on waist, sitting up straight.
HIGH power poses
___ power poses. Curled into ball, hand in head with other across body, sitting with crossed arms leaning against the table, arms and legs crossed, looking down.. __est: rubbing neck with other hand in lap.
LOW power pose
