Business Theme 3 Flashcards
mission statement
-gives an overriding/reason for existence
-make a commitment to customers/promise
critical appraisal of corporate aims/mission statements
-mission statements have to be constantly reassessed to ensure they have continued relevance to the business
-purpose
-audience
-realistic/achievable
Ansoff’s Matrix
1.)Market penetration -existing product in existing market
2.)Product development-existing market with new product
3.)Market development - new market for existing product
4.) diversification - new both
Porter’s strategic matrix
1.)Cost-leadership - striving to be the lowest cost provider
- doesn’t need to offer lower prices = Profit margins
2.)Differentiation - mass market with USP
3.)Focus - niche market -target customers
-cost or differentiation focus
aim of portfolio analysis (Boston matrix)
a method of categorising all of the products and services of a firm to decide where each fits within strategic plans - all products evaluated according to their competitive position and potential growth
Distinctive capabilities
- form of competitive adv that is difficult for competitors to understand.
-importance = cannot be easily reproduced, can be a source of sustainable competitive advantage
1.) Innovation
2.) Reputation
3.) Architecture
Strategies vs Tactics
strategies - longterm direction to achieve objectives
tactics - short-term responses to everyday changes in the market
Internal vs External audit
internal -analysis of the business itself + how it operates - strengths and weakness
external - analysis of the environment
SWOT analysis
1.) STRENGTHS
2.) WEAKNESSES - poorly motivated workforce, obsolete product
3.) OPPORTUNITIES - political change, fall in exchange market
4.)THREATS - new entrants into the market
PESTLE
1.) POLITICAL -leaving/joining EU (uncertainty)
2.) ECONOMIC - employment, prices, inflation
3.) SOCIAL - education(skills), migration
4.) TECHNOLOGICAL - capital
5.) LEGAL - taxes, legislation
6.) ENVIROMENT -renewable sources
Porter’s 5 forces
1.) bargaining power of suppliers
2.) bargaining power of buyers
3.) threat of new entrants
4.) substitutes
5.) rivalry among firms
External economies of scale
-Labour - training
-co-operation - concentrated in the same market
-disintergration - production broken up - more specialised
Internal economies of scale
-Purchasing
-Technical
-Specialisation
-Finance
-Risk
Increased market power
- customers - able to charge high prices
-suppliers - higher bargaining power
Diseconomies of scale
-communication becomes tougher - too many departments
-motivation might suffer
Reasons for mergers/takeovers
- Entry into new markets
- Exploit synergies - E.O.S
- Quick way to expand
Horizontal integration
-two firms of the same stage of production join together
-less likely to fail - more skills
-less disruption
Vertical integration
-firms at different stages join together
- forward = next stage of the production
- backwards = previous stage
financial risks of a M/T
-regulatory intervention (CMA)
-resistance from employees
-integration cost
-bidding wars