BUSINESS TERMS

Question 1

ETHICAL CONSUMERISM

Answer 1

purchasing goods based on moral conviction and boycotting those that don’t adhere to sustainable principles

Question 2

GREENWASHING

Answer 2

form of marketing, conveying false or misleading info about an organisation’s policies and aims to promote the perception of being environmentally friendly

Question 3

INFOGRAPHICS

Answer 3

representation of info in an effective and suitable way, designed to make the data easily understandable and accessible

Question 4

MERCHANDISING

Answer 4

presenting and promoting the sale of goods through brand or image
-advertising, promotions etc

Question 5

TREND FORECASTING

Answer 5

predicting and analysing future customer behaviour and market trends to suit needs and wants

Question 6

ADVERTISING CAMPAIGN

Answer 6

a strategy involving communicating info to max public awareness or sales of a product

Question 7

BRANDING

Answer 7

identity companies create through the use of corporate graphics, ads etc; distinguishes one company from another

Question 8

CORPORATE SOCIAL RESPONSIBILITY

Answer 8

companies’ commitment to carry out business in an ethical way; integrating social and environmental policies into their business model

Question 9

CREATIVE ECONOMY

Answer 9

value based on imagination and creativity rather than the usual property, labour, and capital

Question 10

ENTREPRENUERAL

Answer 10

having the qualities needed to set up a business and business deals to make a profit