BusineSs Studies Year 11

Question 1

Advertising

Answer 1

A method of communicating infomation about the product; the business pays for the advertising time/ space

Question 2

Aim

Answer 2

The intention to reach a goal

Question 3

Air pollution

Answer 3

The prescense or introduction of harmful substances into the air causing alerties or enviroment affect

Question 4

Asset

Answer 4

Something a business has- its valued

Question 5

Average rate of return

Answer 5

The average profit for the year as a percentage of the original investment
Average rate of return= average return per annum / initial X 100

Question 6

Boston matrix

Answer 6

A tool for anylising the controbution made by each product in a businesses product portfolio. It plots each products position according to its market share and rate of growth of the market

Question 7

Brand image

Answer 7

The consumers perception of the brand; its character qualitites and shortcoming. It is developed over time and operates as a consistent theme through advertising campaigns