Business Strategy Week 1 Flashcards
Why is planning important?
-gives direction and coordinates everyone in the org
-helps minimize waste and redundancy
-reduces uncertainty by understanding firms external environment
-establishes goals from the firm to the individual
-involves everyone (higher job satisfaction)
What does planning context include?
Includes external and internal environment ( managements vision, culture technology, ip)
-general environmental factors
-communities
-suppliers
-customers
-partners and shareholders
-regulators
-competitors
Hierarchy of plans
managements plans filter down through strategic, tactical and operational plans.
the role of planning in managing the firm
managements main task
the role of planning in managing the firm-planning
-defining goals, establishing strategy, developing plans to coordinate activities.
types - strategic, functional tactical
the role of planning in managing the firm-organizing and staffing
-determining who what when and where of tasks
-how they’re groups
-who reports to whom
-who makes decisions
-also recruiting, selecting, training and performance evaluation
the role of planning in managing the firm-what is the primary role of management?
planning
the role of planning in managing the firm- controlling
process of monitoring performance, comparing it with goals and correcting deviations
strategic plans
broadly guiding and positioning the firm relative to the competition;
functional plans
that align the goals and direct the strategic activities of the operating units
tactical/operational
plans that specify the details of how the operational goals will be achieved
residual uncertainty
uncertainty that remains even after planning
planning through the hierarchy
-functional structure
-divisional structure
functional plans
-business unit level planning
-interrelated across sbu
-shorter planning horizons than corporate and sbu plans but extend beyond fiscal year
-drive budget development and staffing plans
-ex: marketing plans, production plans, capacity plans
what does sbu mean?
strategic business unit