Business Strategy Flashcards

1
Q

SWOT

A

Strengths weaknesses opportunities and threats

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2
Q

PEST

A

Political economical social and technological factors

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3
Q

SMART

A

Specific
Measurable
Archivable
Relevant
Time-limited

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4
Q

Ansoff Matrix

A

Options available when considering new opportunities for sales growth. Market development, Diversification,Narket penetration and Product development

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5
Q

Decision tree

A

A method of considering all the options aviable and the chances of them occurring using a diagram

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6
Q

Force field analysis

A

Kurt Lewis idea of weighting potential advantages and disadvantages of a decision before a choice is made, giving a numerical scare from 1 to 10 to each force.

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7
Q

Scenario planning

A

Group of senior managers begin by identifying a limited number of possible outcomes or situations, called scenarios. Then they discuss different strategies based of the scenarios

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8
Q

Blue ocean Strategy

A

Business should aim to identify and work in a market place free of competitors instead of competing other companies, they could make the competition irrelevant

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9
Q

Core competencies

A
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10
Q

Porter’s 5 forces model

A

Buyers power: power they can exert on the producing industry and price
Suppliers power: power they can exert on their buyers through price quantity and quality
Barries of entry: the ease in which other companies can enter a market and compete with existing companies
Threat of substitution: availability for purchases of alternatives
Competitive rivalry : based on the other 4 factors to determine the level of competition in an industry

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