Business Strategy Flashcards
SWOT
Strengths weaknesses opportunities and threats
PEST
Political economical social and technological factors
SMART
Specific
Measurable
Archivable
Relevant
Time-limited
Ansoff Matrix
Options available when considering new opportunities for sales growth. Market development, Diversification,Narket penetration and Product development
Decision tree
A method of considering all the options aviable and the chances of them occurring using a diagram
Force field analysis
Kurt Lewis idea of weighting potential advantages and disadvantages of a decision before a choice is made, giving a numerical scare from 1 to 10 to each force.
Scenario planning
Group of senior managers begin by identifying a limited number of possible outcomes or situations, called scenarios. Then they discuss different strategies based of the scenarios
Blue ocean Strategy
Business should aim to identify and work in a market place free of competitors instead of competing other companies, they could make the competition irrelevant
Core competencies
Porter’s 5 forces model
Buyers power: power they can exert on the producing industry and price
Suppliers power: power they can exert on their buyers through price quantity and quality
Barries of entry: the ease in which other companies can enter a market and compete with existing companies
Threat of substitution: availability for purchases of alternatives
Competitive rivalry : based on the other 4 factors to determine the level of competition in an industry